Data Science White Papers
Geolocation Data and the Destination Tourism Industry: The Whole Story
Geolocation data helps to answer a rich portfolio of questions around visitor movement within a destination to improve a DMO’s destination marketing and management activities….
An Introduction to Sample Size and Representativity in Tourism Research
The modern data world has introduced the tourism industry to a vast array of large, varied, and dynamic data sets that differ fundamentally in scope, utility, and kind than the industry has ever..
Eliminating Hotspot Anomalies to Improve Geolocation Data Reliability
Hotspots are created by anomalous geolocation observations that cluster in centralized locations. Zartico’s data scientists have applied advanced statistical techniques to…
International Airport Analysis
The objective Zartico’s analysis is to understand visitor patterns of those that use the Tampa International Airport. The analysis identifies visitation patterns to monitor both visitor and resident behavior.
Salt Lake City Convention District
With the halt of business and convention travel due to COVID-19, the Convention District businesses bear significant economic burden.
Tahoe South Hosts NHL Series
The NHL’s Winter Classic was canceled in October 2021 because of the pandemic. Instead, Lake Tahoe hosted the event on a rink on the 18th fairway of the Edgewood Tahoe Resort golf course without fans