Overnight stays fuel the visitor economy, fund destination budgets, and demonstrate a strong engagement with place. Marketers can use lodging insights to answer key questions and develop targeted marketing strategies to capture high-quality overnight visits.

Zartico’s Advanced Lodging Data builds on the insights in Z5, helping destinations dive deeper into hotel and short-term rental performance. Based on the largest commercially available accommodations dataset, these modules empower you to uncover opportunities, answer key questions, and craft targeted marketing strategies that drive high-quality overnight stays.

 

Overnight stays fuel the visitor economy and fund destination budgets. Use lodging insights in ZDOS® to answer key questions and develop targeted strategies to capture high-quality overnight visits. 

Easily find and share top-level stats including occupancy and rate, as well as deeper quality-focused metrics like average stay value. Dig in to explore strategic questions about market share, competitive intensity, and marketing opportunities.

Based on the largest commercially available data set for hotels and short-term vacation rentals.

13+ Million Hotel Rooms

13+ million hotel rooms and short-term vacation rentals

National Hotel Brands

135+ national hotel brands

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Destination metrics customized to your funding boundary

Historical Data

Historical data from January 1, 2021

Visualize lodging performance insights

 

Available as an add-on subscription to Z5, these dedicated lodging modules illuminate different facets of paid overnight stays within your destination. 

  • Report on your lodging performance with confidence
  • Monitor lodging trends based on actual transactions from GDS and property management inventories
  • Benchmark lodging performance against your comp set
  • Export and share insights with community stakeholders 

Zartico’s Advanced Lodging Data gives marketers a new lens for making strategic decisions, planning effective campaigns, and creating impact for their organizations.

Visualize lodging performance insights in ZDOS® 

Available as an add-on subscription to the Zartico Destination Operating System® (ZDOS®), dedicated lodging modules illuminate different facets of overnight stays within your destination. 

  • Report on your destination’s lodging performance with confidence. Data is refreshed weekly and piped directly into the ZDOS® — no files to upload and no revision period.
  • Monitor lodging trends based on daily granularity and actionable performance indicators like length of stay and average stay value, based on actual lodging transactions from GDS and property management inventories.
  • Benchmark lodging performance against your selected comp set to understand local changes within the context of the broader travel market. Strategically choose which markets to grow, and craft strategies for maintaining market share with your most impactful visitors.
  • Share your insights with community stakeholders. Export a module, schedule an automated email, or easily snap a screenshot for your next presentation.

Zartico lodging insights give marketers a new, future-focused lens for making strategic decisions, planning effective campaigns, and creating impact for their organizations.

Ready to unlock lodging insights for your destination? Talk to our team today.


 

Ready to unlock advanced lodging insights for your destination? Talk to our team today.

See the Zartico difference: Download an at-a-glance guide to understand how Zartico Lodging Data measures up to the competition.


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Access to Zartico lodging data is available via an add-on subscription. Talk to our team to learn more.

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More Data Sets

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Geolocation Data

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Spending Data

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Intelligence from Zartico’s lodging data offers deep visibility into the visitor economy, empowering destinations to:

  • Pinpoint the visitor origin markets driving demand — including bookings by international travelers
  • Identify need periods and marketing opportunities based on the pacing of actual future bookings
  • Compare historic and future performance against competitive markets
  • Focus on identifying and attracting the right customer — influencing quality visits that have a positive impact on your community
  • Freely share insights, KPIs, and reports with local stakeholders

 

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