Our Privacy Promise



Our Mission at Zartico

Our mission is to empower destinations to be better stewards of the world’s places through improved data intelligence and decision-making.

Makers of the first Destination Operating System®, Zartico harnesses and streamlines complex data to provide a full spectrum of data science, benchmarking, and analytical services for use in marketing, community development, and sustainability efforts.

Based in Salt Lake City, Utah, Zartico has decades of experience in technology, tourism, and destination and travel marketing.

Our Privacy Promise

Thank you for choosing to be part of our community at Zartico Insights Corporation (“Company”, “we”, “us”, or “our”). We take your privacy very seriously. Our goal is to always be transparent and explain our privacy policy in the clearest way.

Zartico is a business-to-business (B2B) company that offers a technology platform, “Services” to Destination Management/Marketing Organizations, Convention Visitors Bureaus, and airports.

All data we have access to will be collected, processed and protected consistent with applicable data protection laws, including where applicable the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) and this Privacy Promise.

We don't sell or broker your protected or personally-identifiable information.

If you browse our website, we use Google Analytics to understand and improve the quality and relevance of the content on our website. This information does not reveal your specific identity (like your name or contact information).

The data we manage and analyze for clients is de-identified and aggregated by the data providers (e.g. Facebook, Google, STR, etc.).

The location data providers have received GDPR privacy shield certification and meet or exceed CCPA requirements. Raw location data is never provided to clients and is prohibited for use in law enforcement or surveillance activities.

If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at privacy@zartico.com.

1. Our Collection of Personal Information
When we use the term "personal information" in this Privacy Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. It does not include aggregated or de-identified information that is maintained in a form that is not reasonably capable of being associated with or linked to you.

We collect personal information when you voluntarily submit information to us or visit our websites.

Personal Information You Provide

We collect the personal information you provide in connection with our Services in the following ways:

Registration and Forms. If you register for our Services or otherwise provide information to us through any paper or electronic applications or other forms, we will collect your name and email address and possibly other demographic information.

Communications. If you correspond with us about our Services, either through the website, or via phone, email or in-person, we collect your name, contact information, information about your company and account, and any other information you choose to provide to us.

Job Applications. If you apply for a job with Zartico, we will collect your name, contact information, demographic information, education and work history, work eligibility information and any other information you choose to provide. Eligible candidates may be asked to undergo a background check or other screening measures, which are facilitated by our third-party partners.

Information We Collect Online Automatically.

As is true of most digital platforms, we collect certain personal information automatically when you visit our website, including:

Cookies and Other Data Collection Technologies. We and our service providers use cookies, pixels, scripts and similar technologies to manage the website and to collect information about you and your use of the website. These technologies help us customize or personalize your experience and analyze the use of our website to make them more useful to you. Most internet browsers allow you to remove or manage cookie functions and adjust your privacy and security preferences. For information on how to do this, access the "help" menu on your internet browser, or access aboutcookies.org. For information about our and our third-party partners' use of cookies and related technologies to collect information automatically, and any choices you may have in relation to its collection, please visit our Cookie Notice.

Analytics Data. When you visit our website, we collect analytics data using third-party analytics tools such as Google Analytics, to help us measure traffic and usage trends for the website and to understand more about the demographics of our users. You can learn more about Google's practices with Google Analytics by visiting Google's privacy policy here. You can also view Google's currently available opt-out options here.

2. Our Use of Personal Information

We use the personal information we collect for the following:

Communications. To contact you, such as in response to your inquiries, comments or orders, to provide technical or administrative support or to let you know about new products, Services or offers.

Personalization. To remember you and provide personalized content, information and user experiences.

Analyze and Improve Services. To monitor, enhance, and improve our Services, track our website usage, and monitor the effectiveness of our Service.

For any other lawful, legitimate business purpose.

3. Our Disclosure of Personal Information

We disclose personal information in the following ways:

We disclose personal information within Zartico for purposes and uses that are consistent with this Privacy Policy.

Service Providers. We disclose personal information with our third-party vendors, consultants and other service providers that perform services on our behalf, which may include hosting services, administrative or business management services, analytics services, technology services (including web and mobile platforms, and email communications providers and data storage providers).

Business Transaction or Reorganization. If Zartico or some or all of our assets are acquired or otherwise transferred, or in the unlikely event that we go out of business or enter bankruptcy, the personal information of our users may be transferred to or acquired by a third party.

Legal Obligations and Rights. We may disclose personal information to third-parties, such as legal advisors and law enforcement to:

satisfy any applicable law, regulation, subpoena/court order, legal process or other government request; enforce our Terms of Service, including the investigation of potential violations thereof; investigate and defend ourselves against any third-party claims or allegations; protect against harm to the rights, property or safety of Zartico, our users or the public as required or permitted by law; and detect, prevent or otherwise address criminal (including fraud), security or technical issues.

Consent. We may disclose personal information about you to certain other third-parties, including publicly, with your consent. For example, if you post comments on our public blog, we share the information you provide, such as your name and the content you post, with the general public.

4. Children's Personal Information
We do not knowingly solicit data from or market to children under 18 years of age. If you become aware of any data we may have collected from children under age 18, please contact us at privacy@zartico.com

5. Control Over Your Personal Information
You have some choices regarding how we use your personal information, including the following:

Communications Preferences. You can stop receiving promotional email communications from us by clicking on the "unsubscribe link" provided in such communications. You may not opt out of Service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Service, technical and security notices).

6. Region-Specific Disclosures
We may choose or be required by law to provide different or additional disclosures relating to the processing of personal information about residents of certain countries, regions or states. Please refer below for disclosures that may be applicable to you:

California Residents
California has also adopted the California Consumer Privacy Act (“CCPA”), which took effect at the beginning of 2020. We comply with the requirements of the CCPA to the extent they apply to us.

If you are a California resident and we qualify as a “business” under the terms of that law, you will have the following rights:

You have the right to request that we disclose the categories and the specific items of Data about you that we collect, use, disclose, and/or sell and that Data about you that we have collected, used, disclosed, and/or sold during the 12 months prior to your request.

You also have the right to have the Data we collect about you deleted. We use a two-step process to verify your identity and to have the information deleted. Your rights to have Data deleted are subject to several exceptions, specifically the Data that is necessary for us to: provide you a good or service; protect your security and prosecute those responsible for breaching it; fix our system in the case of a bug; protect the free speech rights of you or other users; comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.); comply with a legal obligation; or make other internal and lawful uses of the information that are compatible with the context in which you provided it.

We have listed the specific and general categories of information we have collected, disclosed, or sold in the last 12 months in the section above entitled “Data We Collect and How We Use It.”

We do not sell your Data.

To make any request under the CCPA, you must complete the Data Request Form below. You have the right not to receive discriminatory treatment by us for the exercise of any privacy rights conferred by the CCPA, which means that we will not take any action to hurt or punish you for exercising your rights under the CCPA.

Individuals Located in the EEA

The General Data Protection Regulation made effective in Europe on May 25, 2018 (“GDPR”) requires that we clearly describe to data subjects the data we collect and how we use that data. This Privacy Policy does that, and we hope that if you have any questions for us regarding our data collection, you will write us at privacy@zartico.com.

The GDPR also requires that we have a lawful basis for our processing of any personal data about an individual residing in Europe. For an individual browsing our website or otherwise accessing our Services, our lawful basis is our legitimate interest in providing the Services to you in the manner that you desire, and all the Data that we collect from such individuals will be used only for those purposes, as described in this Privacy Policy. For an individual purchasing products or services from us, our lawful basis is the contract under which you purchase those products or services, and the Data we collect from such individuals will be used only in connection with our contractual relationship with you and only in a manner that furthers the purposes of that contractual relationship, as set forth in this Privacy Policy.

For employees and other authorized users operating in their role as administrators or users of our services, our lawful basis is the legitimate interest we have in providing the services to their employer.

The GDPR also requires us to take appropriate technical and organizational measures to protect the security of Data relating to residents of Europe. We make commercially reasonable efforts to ensure the privacy and security of the Data of our European visitors and customers, and we are happy to give you a complete description of our most current efforts, if you will write us at privacy@zartico.com. You may also write us at that address to communicate with our data protection officer.

Pursuant to the GDPR, residents of Europe have the right to obtain our confirmation of whether we maintain personal information relating to them in the United States. If you are a resident of Europe, upon request from you, we will provide you with access to the Data that we hold about you. You may also correct, amend, or delete the Data we hold about you, subject to our rights and obligations under the GDPR, as described in this Privacy Policy. Individuals who seek access, or who seek to correct, amend, or delete Data transferred to the United States, should direct their queries to privacy@zartico.com. If requested to remove Data, we will respond within a reasonable timeframe.

7. Links to Third-Party Websites and Services
The Services may contain links to and from third-party websites of our business partners, advertisers, and social media sites and our users may post links to third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. We strongly recommend that you read their privacy policies and terms and conditions of use to understand how they collect, use, and share information. We are not responsible for the privacy practices or the content on the websites of third-party sites.

8. Security
The security of your Data is important to us. We use commercially reasonable efforts to store and maintain your Data in a secure environment. We take technical, contractual, administrative, and physical security steps designed to protect Data that you provide to us. We have implemented procedures designed to limit the dissemination of your Data to only such designated staff as are reasonably necessary to carry out the stated purposes we have communicated to you.

9. Retention
We will keep your information for as long as it remains necessary for the identified purpose or as required by law, which may extend beyond the termination of our relationship with you. We may retain certain data as necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally-identifiable data, account recovery, or if required by law. All retained information will remain subject to the terms of this Privacy Policy. Please note that if you request that your information be removed from our databases, it may not be possible to completely delete all of your information due to technological and legal constraints.

10. Updates to this Policy
Please note that this Privacy Policy does not apply to our processing of information about our employees or contractors. We may provide additional privacy policies where the scope of our processing of your personal information falls outside the scope of this Privacy Policy. In such cases, the additional privacy policy will govern how we may process the information you provide at that time.

We may update this Policy from time to time. If we make any changes to this Policy, we will change the "Last Updated" date at the top of the Policy and will post the updated Policy on this page. If we make material changes to this Policy, we will notify you by email to your registered email address, by prominent posting on this website or our online services, or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided.

9. Contact Us
If you have any questions about this Policy, please contact us at privacy@zartico or by writing to us at:

Zartico Corporation
Attn: Privacy Officer
26 South Rio Grande Street, Suite 2072
Salt Lake City, UT 84101


We’re building a global community one that’s
safe for all people.

We are an equal-opportunity employer with diversity and inclusion as central pillars to our company strategy. We look for applicants who understand, embrace and thrive in a multicultural and increasingly globalized world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. When you join our team, you join the Zartico family.



"Zartico has made a huge impact on our industry in a very short period of time. I believe that this is the wave of the future for destination management organizations."


"I'm now getting more buy-in for campaigns from our regional hotels, restaurants and attractions. Zartico gives me the insights for movement and spend throughout our City. I can now make a better case for increased investment."


"When this many industry professionals create a company like Zartico, it gives me trust in the intelligence and data."


"I needed the ability to show the effect of events on my city. Good or bad we need to know which ones we should invest more in and which ones may not be a good fit for our community."


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