Powering the Possibilities of Place

Zartico is a SaaS technology company that uses data science and AI to create strategic planning and optimization solutions for destination leaders. Zartico operates the world's first Destination Operating System (ZDOS®), an online intelligence software that equips businesses and communities to make better decisions to navigate the future. Based in Salt Lake City, Utah, Zartico has decades of experience in technology, tourism, data science, and storytelling.

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Our Mission at Zartico

Zartico is a SaaS technology company that uses data science and AI to create strategic planning and optimization solutions for destination leaders. Our mission is to empower destinations to be better stewards of the world’s places through improved data intelligence and decision-making.

Makers of the first Destination Operating System®, Zartico harnesses and streamlines complex data to provide a full spectrum of data science, benchmarking, and analytical services for use in marketing, community development, and sustainability efforts.

Based in Salt Lake City, Utah, Zartico has decades of experience in technology, tourism, and destination and travel marketing.

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Our Core Values

We believe in a growth mindset. We are a learning organization.

We focus because we know that to achieve big dreams, you have to execute and get the small stuff right.

We lead with inclusion and value diversity. We believe diversity of thought, perspective and experience creates a more robust product and a more beautiful world.

We dream in color and code.

We hustle and are laser-focused.

The sum of our parts is greater than any one of us as individuals.

Above all else, we do the right thing. We believe in transparency, accountability, honesty, and integrity.

Our Core Values

  • We believe in a growth mindset. We are a learning organization
  • We focus because we know that to achieve big dreams, you have to execute and get the small stuff right.

  • We lead with inclusion and value diversity. We believe diversity of thought, perspective and experience creates a more robust product and a more beautiful world.

  • We dream in color and code.

  • We hustle and are laser-focused.

  • The sum of our parts is greater than any one of us as individuals.

  • Above all else, we do the right thing. We believe in transparency, accountability, honesty, and integrity.

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Diversity

We’re building a global community, one that’s safe for all people. We are an equal opportunity employer with diversity and inclusion as central pillars to our company strategy. We look for applicants who understand, embrace and thrive in a multicultural and increasingly globalized world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. When you join our team, you join the Zartico family.

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Culture

Zartico's company culture is founded on our core values and built to let our fully remote team thrive. We show up as our authentic selves to do our best work, connected by the pursuit of what's possible. We believe everyone is a leader, with unique perspectives and important ideas to share. Zarticans meet weekly for an all-hands Zoom and annually for Base Camp, our all-staff educational and team-building retreat. And it turns out our culture is catchy — even our clients say they love working, exploring, and learning alongside us.

Zartico Spotlights

Base Camp

Zartico's annual event

Base Camp is the time each year when all Zarticans gather in person to be inspired, build community, and prepare for the year ahead as team that is both aligned and energized.

Hear from our team

Meet the Zarticans

Hear what Zarticans had to say about working at Zartico.

Zarticon

Zartico's annual education user conference

Zarticon is a value-packed two day educational experience ideal for ZDOS® users and those who wish to deepen their data literacy to better understand and harness the power of visitor data for their communities.

Hear from our team

Maiya Allen

"Zartico has a great culture. We all come from different places but we created a safe place to coexist and achieve our goals and have each other’s back while doing so."

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John Dao-Tran

"Zartico is a great company to work for because they encourage feedback, act on said feedback, and genuinely work towards being the perfect company for every employee."

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Maggie Bunting

"The supportive culture, opportunities for growth, and commitment to innovation make Zartico an exceptional place to build a career."

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Michael Phan

"What I enjoy most about working at Zartico is that I'm empowered to do my job to my full potential by the confidence instilled from leadership and my peers."

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Cat Kessler

"Every day I feel energized by my coworkers — brilliant folks solving challenging problems, and supporting one another along the way."

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Carson Fox

"One of the reasons I like working at Zartico is getting to be around so many smart, creative, and proactive people."

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Steven Cook

"At Zartico, you can develop your skills and continue to learn new things in a positive team atmosphere. "

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Jiri Zagic

"I enjoy working with smart, dedicated colleagues and love visualizing data to see the state-of-the-art geo visualizations that provide valuable impact for our clients."

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Testimonials

"Zartico has a great culture. We all come from different places but we created a safe place to coexist and achieve our goals and have each other’s back while doing so."

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"I'm now getting more buy-in for campaigns from our regional hotels, restaurants and attractions. Zartico gives me the insights for movement and spend throughout our City. I can now make a better case for increased investment."

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"When this many industry professionals create a company like Zartico, it gives me trust in the intelligence and data."

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"I needed the ability to show the effect of events on my city. Good or bad we need to know which ones we should invest more in and which ones may not be a good fit for our community."

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From the Blog

Destination Madison’s Data-Led Marketing Makeover With Zartico

Jun 28, 2024 2:58:20 PM |
 
5 Min Read

Meet Stephanie Reitter: Client Success Manager, Strategy at Zartico

Jun 17, 2024 9:13:08 AM |
 
4 Min Read

Meet Josh Derouin: SVP of Performance Marketing and Analytics at BVK

Jun 12, 2024 9:46:19 AM |
 
6 Min Read

Our Clients

Over 200 destinations across North America trust Zartico to deliver clear insights that create better outcomes.

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Meet the Zarticans

Meet the Zarticans

Learn more about our team

Meet Abs King

Abs King, Ph.D., invites everyone who works at Zartico or encounters one of our products to think differently.  

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Meet Mike Phan

Based in Salt Lake City, Utah, Mike brings a creative and collaborative point of view to Zartico’s Front End team.

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Meet Chris Patino

Hailing from Texas, Chris has a background in aerospace engineering and a love for solving problems and making connections. Learn about what inspires him.

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Meet our team