States have a fundamentally different role than city and county tourism offices. View your visitor economy from a macro statewide perspective while also diving into micro-level regional detail.
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Integrated visitor behavior insights in a streamlined marketing performance solution
Uncover granular patterns in how people move, stay, and spend
The Zartico Destination Operating System® (ZDOS®) draws on our proprietary Integrated Data Model to deliver actionable insights from multiple data sources:
- Geolocation: Where are visitors coming from, and where are they going?
- Spending: Where and how much are visitors spending?
- Lodging: When do visitors stay, and for how long?
Only Zartico combines the highest frequency and highest resolution data into a single destination intelligence tool.
Measure visitor impact, then move the needle
Zartico applies advanced data science and proprietary technology to deliver innovative marketing performance solutions to destinations via ZDOS® and our complementary Digital Campaign Optimization solution.
By transforming complex data into actionable insights, Zartico illuminates the hidden patterns of people and places, empowering marketers to identify and engage their ideal customers at the optimal time, optimize marketing tactics to maximize effectiveness and efficiency, and communicate real-world impact.
More than 250 destination organizations use ZDOS® to foster an environment of continuous improvement, where every decision is informed by data and insights.
See how Alaska, Lake Charles, and other leading destinations move the needle with data insights.
DCO helps marketers attract more of the right visitors at the right time.
ZDOS® grounds your destination marketing decisions in data. Reach out to get started today.
