Your campaigns reached people. But what happened next? Measure how advertising influenced visitor behavior, spending, and exploration across your destination.

Impressions measure reach. Behavior measures impact.

 

Zartico Media Attribution connects ad impressions to real-world visitation.

By matching exposed audiences to actual visitation insights, it shows not just who visited, but how those visitors experienced your destination.

With clear performance data, you can shift budget mid-campaign, prioritize markets, and prove ROI in terms your board actually cares about.

Required minimum: 3 million impressions over 90 days.

Media Attribution
BUILT ON BEHAVIORAL DEPTH

The visit is just the beginning.

Most attribution tools stop at the visit. Zartico Media Attribution shows what happened after.

Your performance dashboard shows you exactly how ad-exposed visitors compare to non-exposed audiences, category by category.

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Category Engagement

Lift across specific categories such as accommodations, food and beverage, and attractions.

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Regional Movement

Neighborhood visitation and geographic dispersion patterns across your destination.

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Behavioral Comparison

Ad-exposed visitors versus non-exposed audiences, side by side.

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HOW MEDIA ATTRIBUTION WORKS

Tag every impression.

Persistent pixels track ad exposure consistently across devices and vendors.

Match exposure to arrival.

Patented filtering matches exposures to verified in-market visits. No inflation.

Map behavior accurately.

Normalized, high-resolution geolocation data eliminates coverage bias.

Calculate real impact.

Ad-exposed visitation, hotel room nights, spend, ROI, and ROAS. Every dollar accounted for.

WHAT'S INCLUDED

One product, four powerful capabilities.

Performance Dashboard

On-demand insight into ad-exposed visitors, conversion rates, view-to-visit windows, vendor efficiency, and market performance.

Campaign Hub

Create and manage campaign pixels by vendor, medium, and creative for granular performance tracking.

Campaign Reports

Presentation-ready reports summarizing performance, visitor behavior, and economic impact in a clear executive format.

Agency Connect Data Feed 

Export structured campaign data into your internal analytics systems for advanced modeling and benchmarking.

Explore more from Zartico

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Z5

Actionable visitor intelligence for destinations.

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Event Pulse

Analyze any event, anywhere, anytime.

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Website Attribution

See how your web and social content drives visitation.

READY TO GO BEYOND THE IMPRESSION? 

 

Move beyond "we reached them" to "we influenced behavior."

Let's walk through what Media Attribution looks like for your campaigns.