The pressure to prove impact has never been higher.
Reporting looks backward, not forward.
Legacy reports show last quarter’s performance, not the real-time insight needed for confident presentations.
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The insight is buried.
Data is locked inside BI tools, spreadsheets, and reports that take hours to pull together. By the time it's ready, the moment has passed.
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Your budget is on the line.
Stakeholders are asking tougher questions about DMO funding. Attendance and instinct aren’t enough, you need evidence that stands up to scrutiny.
card-link-3HOW WE HELP
Stakeholder Management & Advocacy Solutions
Z5
ALWAYS-ON VISITOR INTELLIGENCEZ5 gives destination leaders a clear view of destination performance, across visitor spending, origin markets, lodging trends, and economic impact. Nine integrated modules surface the data your stakeholders are asking for, without the hours of prep work.
→ How are visitor markets shifting?
→ Where do visitors make the greatest impact?
→ How does visitation differ by category and region?
→ Which markets have the highest share of visitation and spending?
Advanced Lodging Data
Z5 ADD-ON | LODGING DEMAND & PACINGAdvanced Lodging Data extends Z5 with transaction-based lodging performance, forward-looking pacing data, and competitive benchmarking. When elected officials ask about hotel tax revenue and overnight demand, you have the numbers.
→ How is future lodging demand pacing?
→ Are bookings ahead of or behind last year?
→ Where are the biggest need periods and demand opportunities?
→ How do we stack up against competitors?
Visitor Journey App
Z5 ADD-ON | PLACE IMPACTConfidently answer which venues and attractions are driving the most value for your community. As a Z5 add-on, Visitor Journey App shows how visitors move between places, which experiences generate the most activity, and how your destination's places connect.
→ What is the mix of visitors, local visitors, and residents at a specific place?
→ Where are visitors to this place coming from?
→ What other places are they visiting?
→ Which POIs are capturing the most visitation by category?
Competitive Benchmarking Study
MARKET POSITIONINGSee how your destination stacks up against five competitors of your choosing. By understanding where you are winning, where you are losing share, and how your destination shows up online, you can confidently refine your positioning, align stakeholders, and focus your marketing where it drives the greatest impact.
→ How do we compare to our competitive set?
→ Where are we winning and losing market share?
→ How does our destination show up online versus competitors?
→ Where should we focus to close the competitive gap?
International Visitor Behavior Study
GLOBAL MARKET STRATEGYInternational visitors stay longer and spend more. The International Visitor Behavior Study shows exactly how they experience your destination to make the case for continued international marketing investment to your board and travel trade partners.
→ Where are our biggest international growth opportunities?
→ How do travelers' behaviors differ by origin country?
→ What routes and entry points bring the most visitors?
→ Where does our destination fit in the bigger trip?
Real questions. Real answers. Real outcomes.
Experience Champaign-Urbana
Experience Champaign-Urbana uses Zartico to drive economic growth, win grants, and become a catalyst for community-wide transformation.
Visit Wausau
Visit Wausau uses Z5 to elevate placemaking efforts, secure national recognition, and serve as a data-sharing hub for an entire region.
Tennessee Department of Tourist Development
Tennessee used Zartico to turn a funding challenge into a data-driven case for tourism investment and advocacy.
Your value is already there. Zartico makes it visible, defensible, and easy to communicate.
Let's walk through what Zartico looks like for your organization.
