“Our marketing team harnesses ZDOS insights to develop visitor profiles and refine our strategies for quality visits. With this data-driven approach, we enhance our marketing effectiveness, increase our ROI, and clearly communicate our positive impact on the local community."

“The (ZDOS) platform has been invaluable to helping us track the effectiveness of our rebrand, allowing us to see new markets and visitor behavior that allows us to better tailor our ads.”

“The data is not only painting the picture of what our tourism visitation looks like, but where its impact truly is, and what the trickle-down effect of that could be, as we try to move our community and our region forward.”

"Most research tells you if something worked. Zartico’s Lodging Data, specifically the pacing insights, tells you if it’s working, giving you time to impact change if necessary."

"The team is easy to work with and communication is on point. Deliverables are on time and as promised."

"Zartico has given me the tools I need to effectively advocate on behalf of the community, making what would be a very difficult task a thousand times easier."

"I access Zartico's Destination Operating System in real-time during board meetings. By analyzing data on the spot and immediately addressing our director's questions or concerns, I can deliver clear insights that directly inform our destination management and marketing strategies. This reassures the board that our decisions are data-driven, exemplifies our commitment to transparency, and builds trust with our stakeholders."

"Zartico has transformed recently in the best way. We love the ZDOS platform improvements—they’ve been a huge boost for the West Volusia Tourism office, helping us enhance our marketing and better understand tourism's impact on our 14 communities. It’s refreshing to work with a company that evolves its product to meet client needs and push the industry forward!"

“Everybody wants to talk about economic impact, but I talk about community impact as well. We get addicted to that big number — and we’re as guilty of it here as anybody — but I’m trying to change the narrative.

This [ZDOS® report] actually helps me a great deal because we can show that our visitor spending was up 22% but our visitor share was down. That means locals were out enjoying the event too — and they’re also spending money, which is not calculated into that visitor spend figure.”