States have a fundamentally different role than city and county tourism offices. View your visitor economy from a macro statewide perspective while also diving into micro-level regional detail.

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Integrated data insights in a streamlined destination marketing performance dashboard

 

Zartico CEO Sarah Lehman introduces DCO

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Z5 transforms raw data into clear, actionable insights for place marketers.

By integrating full coverage geolocation, spending, and lodging intelligence into a modern, intuitive interface, Z5 makes answers instantly accessible—no more sifting through endless rows of data.

Z5 is a marketing intelligence platform purpose-built for place marketers. Unlike traditional BI tools, Z5 delivers:

  • Intuitive, surfaced insights that answer real marketing questions
  • Growth and marketing-focused workflows
  • Advanced behavioral insights through secondary categorization
  • Real-time growth campaign optimization capabilities
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Z5 unlocks new levels of intelligence and usability:

  • Deep behavioral insights that reflect the real world and actual behaviors
  • Modern, intuitive interface with a fast, streamlined experience
  • Persona-based profile building for strategic marketing decisions
  • The only full coverage visitor mapping with no gaps and no human bias—ensuring maximum conversions and clarity
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Key Features

Executive Pulse

Access grab-and-go reports
summarizing visitation intelligence and community-wide economic impact. Zartico Exclusive.

Visitor Snapshot

Uncover your visitors’ demographics, where they’re from, what they do, and where they’re staying. Zartico Exclusive. 

Identify Markets

Reveal high-efficiency markets and quality visits weighted by your local drivers and travel behaviors. Zartico Exclusive.

Build Profiles

Create persona-based profiles for targeted, personalized marketing strategies. Zartico Exclusive.

Destination Lift

Evaluate how your events and targeted marketing efforts are moving the needle. Zartico Exclusive.

Local Visitor Lens

See how both local and non-local visitors engage with your destination without radius constraints. Zartico Exclusive.

Lodging Insight

Identify future capacity, trends and need periods for both hotels and short-term vacation rentals. Zartico Exclusive.

Visitor Journey App

On-demand dynamic and visual visitor intelligence tool revealing the visitor journey specific to POIs and places. Zartico Exclusive.

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AI Briefings

Access a monthly brief of real-time highlights and marketing actions tailored to your goals.
 Zartico Exclusive.

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Easy, Fast & Shareable

Export entire dashboards or any individual insight to Powerpoint, Excel, PNG and PDF.

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AI-Fueled Intelligence Served Effortlessly

Your data, ready for action 

The ZDOS® modules are easy to use and share. Find what you need fast, then export or email modules with a click. Grab professional visualizations for your presentations, or download data files to create your own.

 

 

DCO helps marketers attract more of the right visitors at the right time.

 

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What makes us different 

DCO is fueled by Zartico’s industry-leading geolocation data. We receive a daily feed of raw geolocation observations — up to 2 billion data points a day. Our dedicated team of data scientists then meticulously clean, balance, and validate this data.

The result? Insights you can trust and confidently defend as you make important decisions about your marketing investment.

Learn more about the Zartico difference, including two patent-pending technologies and the gold standard in place-based strategy.

Watch This Video To Discover More

Watch This Video To Discover More

Ready for actionable Visitor Intelligence at your fingertips? Reach out to get started today.

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