States have a fundamentally different role than city and county tourism offices. View your visitor economy from a macro statewide perspective while also diving into micro-level regional detail.

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Integrated data insights in a streamlined destination marketing performance dashboard

 

Zartico CEO Sarah Lehman introduces DCO

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Z5 is fueled by our LI Spatial Archive movement engine and AI, redesigned to surface immediate answers, while offering improved navigation and a sleek and modern user-friendly interface.

Z5, our Next-Gen ZDOS®, is fueled by our newest technology that streamlines integrated visitor intelligence insights into a modern and intuitive performance interface. Answers for managing place, growth, and marketing are seamlessly surfaced— no more deciphering rows of data.

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Z5 is designed for power use across destination and place leaders to plan, monitor, and report on effective destination management and marketing strategies. Powered by Zartico’s latest technological advancements, the insights in Z5 reveal the true patterns of the visitor journey—how people move, stay, and spend.

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Key Features

 
 

Executive Pulse & Visitor Snapshot

Keep a finger on the pulse of the visitor economy with grab-and-go reports summarizing who visits and how they spend.

Quality Visit Index (Zartico Exclusive)

Identify and attract the visits that will have the best possible impact based on origin markets and travel behaviors.

Profile Builder (Zartico Exclusive)

Create profiles for targeted, personalized marketing strategies in just a few clicks.

Destination Lift  (Zartico Exclusive)

Measure destination lift from events, campaigns and more!

Local Lens (Zartico Exclusive)

See how both local and non-local visitors engage with your destination without radius constraints.

 

Easy, Fast & Shareable

Put data into action quickly — modules load and filter fast; export or email modules with a click.

 

AI Briefings

A monthly summary of real-time highlights and marketing actions tailored to your goals.

 

 

AI-Fueled Intelligence Served Effortlessly

Your data, ready for action 

The ZDOS® modules are easy to use and share. Find what you need fast, then export or email modules with a click. Grab professional visualizations for your presentations, or download data files to create your own.

 

 

DCO helps marketers attract more of the right visitors at the right time.

 

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What makes us different 

DCO is fueled by Zartico’s industry-leading geolocation data. We receive a daily feed of raw geolocation observations — up to 2 billion data points a day. Our dedicated team of data scientists then meticulously clean, balance, and validate this data.

The result? Insights you can trust and confidently defend as you make important decisions about your marketing investment.

Learn more about the Zartico difference, including two patent-pending technologies and the gold standard in place-based strategy.

Watch This Video To Discover More

Watch This Video To Discover More

Ready for actionable Visitor Intelligence at your fingertips? Reach out to get started today.

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