Zartico Z5

SEE IT. SURFACE IT. ACT ON IT.

From data to decision, faster than ever.

See your destination clearly.

Know who's coming, where they're from, where they go, and what they spend.

Surface patterns across markets.

Filter by market, time period, or visitor type to get to the right answers faster.

Act with confidence.

Take insights straight to your planning, budget, and campaign conversations.

Executive Pulse

View grab-and-go reports summarizing how visitors’ impact your economy.

Who are my visitors?
Where are they spending money?
Which places are they visiting?
Where do visitors make the greatest impact?

Lodging Insight

Analyze hotel and short-term rental performance.

How are hotels and short-term rentals performing?
What is my hotel demand by month?
What are my average booking windows?
How has occupancy, ADR, and RevPAR varied over time?

Local Visitor Lens

See how both local and non-local visitors engage with your destination.

How are local visitors spending differently from out-of-market visitors?
Which types of places are local visitors going to?
Which counties are local visitors coming from?
What are the demographic differences between local and out-of-market visitors?

Visitor Snapshot

Understand visitor origins, makeup, and spending patterns.

Where are visitors spending time and money?
Which markets have the highest share of visitation and spending?
Which markets are more likely to stay at accommodations?

Visitor Behavior

Explore how visitors engage with specific places.

What types of visitors are coming here?
Which categories are they visiting?
Which markets are more likely to visit this location compared to the average visitor?
Of the top places visited, which attract more visitors versus residents?

Identify Markets

Pinpoint quality visitor markets for targeted marketing strategies.

What are my top quality visit markets?
What categories are visitors frequenting?
What website content are visitors engaging with?
What regions are accommodation visitors more likely to visit?

Build Profiles

Uncover specific market behaviors to create persona-based visitor profiles.

How do my selected markets’ demographics compare to all visitors?
What regions and places are they more likely to visit?
Where are they more likely to spend?

Destination Lift

Measure the impact of your marketing efforts and year-over-year performance.

Did my destination perform compared to last year?
How did visitation and spending change year-over-year?
How do specific markets compare to the overall visitor?

Event Lift

Assess how key destination metrics shifted when hosting an event.

How did this event impact destination-wide spending versus the baseline?
How did visitor markets shift?
Which place categories saw the biggest shifts?

NEED THE ESSENTIALS?

Meet Z5 Destination Lite.

Z5 Destination Lite gives destination marketers the core visitor intelligence they need without the full suite. Four focused modules deliver the fundamentals of destination performance in a streamlined, accessible format.

Ideal for destinations that need fundamental tourism analytics without the complexity of advanced marketing measurement tools.

Executive Pulse → Local Visitor Lens → Visitor Snapshot → Visitor Behavior