Zarticon 2024
Charlotte, N.C. May 13-15
Register now for Zarticon 2025 in Aurora, Colorado — May 12-14
May 2025
We begin at 3 p.m. on Monday, May, 13, and adjourn just before noon on Wednesday, May 15.
This year’s event will be hosted at the Marriott City Center in
AURORA, COLORADO
Registration is free*
Open to Zartico clients only.
Zartico’s Educational User Conference
Will Change The Way You Look At Things
Life never stops teaching, so we never stop learning. Zarticon is an exclusive classroom of ideas, passion, and culture. We gather annually to align with goals of learning from the past, teaching the present, and embracing future changes.
May 13-15
We begin at 3 p.m. on Monday, May, 13, and adjourn just before noon on Wednesday, May 15.
This year’s event will be hosted at the Marriott City Center in
CHARLOTTE, NORTH CAROLINA
Registration is free*
Open to Zartico clients only.
*Open to Zartico clients only. There is no registration fee for attendees, but space is limited. Zarticon is for clients who use ZDOS® and those who want to improve their data literacy.
Level up your
data literacy
Leverage data to build better communities and unlock new possibilities. Learn how to use your data to tell more empowering destination stories.
Power up your
ZDOS® skills
Pack your laptop! Hands-on breakout sessions — with expert support — invite both new and advanced users to dive into their own data to find the insights that drive outcomes.
Link up and learn from industry peers
Hear from destination clients across the country and build community with fellow ZDOS® users.
Level up your data literacy
Leverage data to build better communities and unlock new possibilities. Learn how to use your data to tell more empowering destination stories.
card-link-1
Power up your ZDOS® skills
Pack your laptop! Hands-on breakout sessions — with expert support — invite both new and advanced users to dive into their own data to find the insights that drive outcomes.
card-link-2
Link up and learn from industry peers
Hear from destination clients across the country and build community with fellow ZDOS® users.
card-link-3Noon – 3:00 PM
3:00 - 3:15 p.m.
Welcome to Zarticon!
Sarah Lehman
CEO, Zartico
Ted Sullivan
CMO, Zartico
Gina Sheridan
CMO, Charlotte Regional Visitors
3:15 - 3:30 p.m.
Make Thinking Visible
Abs King
Director of Product Innovation, Zartico
3:30 - 4:10 p.m.
Bringing the Chefs to the Table: Data Partners Panel
Ted Sullivan
CMO, Zartico
Evan Saunders
VP of Global Travel & Hospitality Sales, Azira
Melanie Brown
Executive Director of Data Insights, Key Data
4:10 - 4:55 p.m.
Opening Keynote: Putting AI Into Action
Britney Muller
SEO + ML Consultant
6:00 - 7:00 p.m.
8:00 - 9:00 a.m.
9:00 - 9:35 a.m.
Activating the Strategic Planning Principles + Spotlight on Destination Leadership
Vic Isley
President & CEO, Explore Asheville
Nicole Brownell
CXO, Zartico
9:35 - 10:00 a.m.
Unlocking Lodging Insights for Destination Management
Jay Kinghorn
CIO, Zartico
10:00 - 10:30 a.m.
10:30 - 11:00 a.m.
Destination Leadership: Using Lodging Data to Lead Your Community
Dan Quandt
Director of Conventions and Tourism
Katie Cook
VP Strategic Services, Zartico
10:30 - 11:00 a.m.
Demand Optimization: From City Lights to Country Nights: How You Can Influence Visitor Behavior
Josh Gibson
Research Director, Tennessee Department of Tourist Development
Katie Stadius
Director of Product Experience, Zartico
10:30 - 11:00 a.m.
Marketing Strategy: Campaign Planning With Origin Market Data
Hannah Gott
Marketing Coordinator, Destination Madison
Lauren Wegmann
VP of Client Experience, Zartico
10:30 - 11:00 a.m.
Impact Reporting: Illuminating Seasonal Impacts
Stuart Maas
Senior Director of Marketing & Business Development, Visit Lake Tahoe
Danielle Ackerman
Director of Client Strategy, Zartico
11:00 - 11:15 am
11:15 - 11:45 a.m.
Destination Leadership: Using Lodging Data to Lead Your Community
Dan Quandt
Director of Conventions and Tourism
Katie Cook
VP Strategic Services, Zartico
11:15 - 11:45 a.m.
Demand Optimization: From City Lights to Country Nights: How You Can Influence Visitor Behavior
Josh Gibson
Research Director, Tennessee Department of Tourist Development
Katie Stadius
Director of Product Experience, Zartico
11:15 - 11:45 a.m.
Marketing Strategy: Campaign Planning With Origin Market Data
Hannah Gott
Marketing Coordinator, Destination Madison
Lauren Wegmann
VP of Client Experience, Zartico
11:15 - 11:45 a.m.
Impact Reporting: Illuminating Seasonal Impacts
Stuart Maas
Senior Director of Marketing & Business Development, Visit Lake Tahoe
Danielle Ackerman
Director of Client Strategy, Zartico
11:45 a.m. - 1:00 p.m.
1:00 - 1:30 p.m.
Destination Leadership: The Small & Mighty
Racene Friede
President CEO, Glacier Country Tourism
Katie Cook
VP of Strategic Services, Zartico
1:00 - 1:30 p.m.
Demand Optimization: A Recipe for Driving Off-Season Demand
Fallon Tullier
Research & Technology Manager, Visit Baton Rouge
Lauren Wegmann
VP of Client Experience, Zartico
1:00 - 1:30 p.m.
Marketing Strategy: Marketing Beyond Your Backyard
Alicia Quinn
Deputy Executive Director, New Jersey Travel & Tourism
Karen Paton
Media Director, Dana Communications
Katie Stadius
Director of Product Experience, Zartico
1:00 - 1:30 p.m.
Impact Reporting: Report of Being > Report of Doing
Stephen Hoshaw
Sr. Director of Tourism Marketing, Travel Lane County
Danielle Ackerman
Director of Client Strategy, Zartico
1:30 - 1:45 p.m.
1:45 p.m. - 2:15 p.m.
Destination Leadership: The Small & Mighty
Racene Friede
President CEO, Glacier Country Tourism
Katie Cook
VP of Strategic Services, Zartico
1:45 p.m. - 2:15 p.m.
Demand Optimization: A Recipe for Driving Off-Season Demand
Fallon Tullier
Research & Technology Manager, Visit Baton Rouge
Lauren Wegmann
VP of Client Experience, Zartico
1:45 p.m. - 2:15 p.m.
Marketing Strategy: Marketing Beyond Your Backyard
Alicia Quinn
Deputy Executive Director, New Jersey Travel & Tourism
Karon Paton
Media Director, Dana Communications
Katie Stadius
Director of Product Experience, Zartico
1:45 p.m. - 2:15 p.m.
Impact Reporting: Report of Being > Report of Doing
Stephen Hoshaw
Sr. Director of Tourism Marketing, Travel Lane County
Danielle Ackerman
Director of Client Strategy, Zartico
2:15 - 2:30 p.m.
2:30 - 3:00 pm
Agency Chat: Using ZDOS® to Join Forces
Nicole Brownell
CXO, Zartico
Danielle Ackerman
Director of Client Strategy, Zartico
3:00 - 4:00 p.m.
4:00 - 5:00 p.m.
6:30 - 10:00 p.m.
8:00 - 9:00 a.m.
9:00 - 9:30 a.m.
What’s New and Next at Zartico?
Jay Kinghorn
CIO, Zartico
9:30 - 10:15 a.m.
Strengthen the Visitor Economy — Locally, Regionally, and State-Wide — by Sharing Powerful Insights
Ashton English
Tourism Data Specialist, Visit North Carolina
Laura White
Senior Director, Charlotte Regional Visitors Authority
Donna Carpenter
President/CEO, Explore Cabarrus
Michael Applegate
Director of Tourism Development, Go Gaston N.C.
10:15 - 10:30 a.m.
Destination Promotion Community Index
Andreas Weissenborn
VP of of Research and Advocacy, Destinations International
10:30 - 10:45 a.m.
10:45 - 11:30 a.m.
Keynote: Art of Innovation
Noah Scalin
Founder, Another Limited Rebellion
11:30 - 11:45 a.m.
Closing Session: What We’ve Learned
Sarah Lehman
CEO, Zartico
Jay Kinghorn
CIO, Zartico
Nicole Brownell
CXO, Zartico
Ted Sullivan
CMO, Zartico
Check out our sessions from Zarticon 2024
Keynote Speaker
Art of Innovation
Noah Scalin
Keynote Speaker
Putting AI Into Action
Britney Muller
Destination Leadership
Using Lodging Data to Lead Your Board
Dan Quandt, Visit Waco, TX
Destination Optimization
A Recipe for Driving Off-Season Demand
Fallon Tullier, Visit Baton Rouge
Demand Optimization
How You Can Influence Visitor Behavior
Josh Gibson, Tennessee Department of Tourism
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Destination Leadership
The Small and Mighty
Racene Friede, Glacier Country Tourism
Data Hero Awards
Zartico’s Data Hero Awards recognize the teams and initiatives that use data to create an outsized impact on the visitors, residents, and future prosperity of a destination. We look forward to celebrating our inaugural Data Hero Award winners at Zarticon 2024!
Why This is a Can’t-Miss Educational Event
Zarticon is a value-packed two day educational experience ideal for ZDOS® users and those who wish to deepen their data literacy to better understand and harness the power of visitor data for their communities.
Registration is free for attendees and includes all programming and events, plus five meals. Attendees are responsible only for their travel and lodging costs.
Data Hero Awards
Zartico’s Data Hero Awards recognize the teams and initiatives using data to create an outsized impact on the visitors, residents, and future prosperity of a destination. Congratulations to the winners of our 2024 “Golden Monas,” and stay tuned for entry information in early 2025.
Hotel and Travel Information
Charlotte Marriott City Center
100 West Trade Street
Charlotte, NC 28202
Situated in the heart of the vibrant uptown district, the Charlotte Marriott City Center offers a touch of modern chic with city skyline views.
The Marriott is a 15-minute drive from the Charlotte Douglas International Airport (CLT).
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Zarticon Partners
