As part of Zartico’s Integrated Data Model, visitor spending enriches other insights. Added context helps destinations understand visitor preferences and behavior, as well as see the bottom-line impact visitors make on local restaurants, retail shops, accommodations, and other businesses.

Use spending trends to identify and influence quality visits — stays that make the best possible impact on the local community. Target the travelers most likely to stay overnight, visit multiple areas within the destination, and spend their dollars at local businesses.