Login
Book A Demo

Webinars

We're on a mission and want you to join us!

Fox Logo blue big

Trends & Tips for Optimizing Your Summer Ad Spend

hosted by Jay Kinghorn

April 25, 2023

What has Zartico learned from analyzing 5 billion destination ad impressions? Watch this webinar to find out and to learn the six key actions to take to improve the performance, tracking, and optimization of your summer ad campaigns. 

Fox Logo blue small

Acquiring and Maintaining Financial Stability

hosted by Jay Kinghorn & Darren Dunn

January 26th, 2023

Jay and Darren discuss how higher levels of accountability, alignment, and transparency, reinforce the value of greater financial and community support for the Destination Organization. And the positive effect stable funding models have on the organization's ability to focus its efforts on long-term plans instead of constantly playing defense to protect budgets.

Fox Logo blue small

Role of Accountability in Destination Management 

hosted by Jay Kinghorn

November 30th, 2022

Jay Kinghorn, Co-Founder and Chief Innovation Officer, discusses how to develop, deploy and communicate community-centered tourism goals for greater stakeholder alignment. 

Fox Logo blue small

Using ZDOS™ 3.0 to plan your
Marketing Strategy

hosted by Jay Kinghorn

October 27th, 2022

Jay Kinghorn, Zartico Co-Founder, and CIO shows how version 3.0 can be an integral asset to understanding where, when, and how to bring the right visitors to your destination. Whether in planning mode or looking at past performance, the various modules within the ZDOS™ will help optimize your marketing campaigns.

Fox Logo blue small

Economic Opportunity

hosted by Jay Kinghorn

June 23, 2022

The visitor economy is the hidden engine of destination vibrancy; cultivating visitation and spending to independent businesses with roots in the community enhances community vitality.

Historically, the benefits of the visitor economy were thought to end at lodging, restaurant, and retail tax revenues. But today, the value visitors can contribute is much greater, including, reinforcing unique community characteristics, and supporting independent, small, and minority-owned businesses as well as local events.

Fox Logo blue small

Formulating an Effective Visitor Distribution Strategy

hosted by Jay Kinghorn

May 19, 2022

An increasing number of destinations are managing tourism hotspots where surges in visitation conflict with resident perceptions of quality of life. 

In this webinar, we introduce three approaches to reducing the feast-and-famine cycles that tourism has historically experienced. By prioritizing quality over quantity, destinations are able to manage resources, which drives sustainability and economic opportunity.

Fox Logo blue big

Generating Demand With Precision

hosted by Jay Kinghorn

April 21, 2022

Of the five outcomes in Destination Stewardship, demand generation is likely the most familiar to DMOs.

However, using marketing to attract “quality” visitation rather than the sheer quantity of visitors has come into sharper focus as many destinations are expressing a desire for tourism growth to be more deliberate and better aligned with community values.

Fox Logo blue big

The Five Foundations of a Contemporary DMO

hosted by Jay Kinghorn

March 24, 2022 

"The Five Foundations of a DMO: New Measures for a New Paradigm."

These are an integrated set of best practices any DMO can use to improve strategic planning, operational excellence, stakeholder engagement, alignment and ultimately lead their visitor economies to greater heights.

Meet the Zarticans

Zarticans carry within us the wonders we seek around us. 
Meet the Zarticans