Webinars

What has Zartico learned from analyzing 5 billion destination ad impressions? Watch this webinar to find out and to learn the six key actions to take to improve the performance, tracking, and optimization of your summer ad campaigns. 

Jay and Darren discuss how higher levels of accountability, alignment, and transparency, reinforce the value of greater financial and community support for the Destination Organization. And the positive effect stable funding models have on the organization's ability to focus its efforts on long-term plans instead of constantly playing defense to protect budgets.

Jay Kinghorn, Co-Founder and Chief Innovation Officer, discusses how to develop, deploy and communicate community-centered tourism goals for greater stakeholder alignment. 

Jay Kinghorn, Zartico Co-Founder, and CIO shows how version 3.0 can be an integral asset to understanding where, when, and how to bring the right visitors to your destination. Whether in planning mode or looking at past performance, the various modules within the ZDOS™ will help optimize your marketing campaigns.

The visitor economy is the hidden engine of destination vibrancy; cultivating visitation and spending to independent businesses with roots in the community enhances community vitality.

Historically, the benefits of the visitor economy were thought to end at lodging, restaurant, and retail tax revenues. But today, the value visitors can contribute is much greater, including, reinforcing unique community characteristics, and supporting independent, small, and minority-owned businesses as well as local events.

An increasing number of destinations are managing tourism hotspots where surges in visitation conflict with resident perceptions of quality of life. 

In this webinar, we introduce three approaches to reducing the feast-and-famine cycles that tourism has historically experienced. By prioritizing quality over quantity, destinations are able to manage resources, which drives sustainability and economic opportunity.

Of the five outcomes in Destination Stewardship, demand generation is likely the most familiar to DMOs.

However, using marketing to attract “quality” visitation rather than the sheer quantity of visitors has come into sharper focus as many destinations are expressing a desire for tourism growth to be more deliberate and better aligned with community values.

"The Five Foundations of a DMO: New Measures for a New Paradigm."

These are an integrated set of best practices any DMO can use to improve strategic planning, operational excellence, stakeholder engagement, alignment and ultimately lead their visitor economies to greater heights.