Zartico has developed the first Destination Operating System for state tourism offices. We provide actionable data intelligence to discover high-value visitors, and visitation patterns by season, geography, and type. ZDOS also enables direct alignment between exceptional visitor experiences with resident sentiment and quality of life.
Over 225 destinations use ZDOS™ to foster an environment of continuous improvement, where every decision is informed by data and insights. Providing a common language across departments allows teams to work collaboratively towards a common goal.
Destinations also use the ZDOS™ to report on the outcomes of these decisions, using shared metrics that everyone understands.
When you work with Zartico, you’re not just gaining entry to the industry’s first Destination Operating System. You’re joining a movement of destination leaders dedicated to building better communities. You’ll have access to our expert team of strategic advisors, as well as our robust library of educational resources to empower the data heroes on your team.
Our proprietary Integrated Data Model™ organizes and connects three essential data streams to provide the clearest view of the visitor economy. Only Zartico combines the highest frequency and highest resolution location, spending, and event data in a single solution.
Harness the power of the Integrated Data Model™, the Market Index measures the relationship between website traffic, visitation, and visitor spending to provide an overall understanding of a destination’s top markets.
BENEFIT: Target opportunities for reaching new markets or expanding market share. Identify underperforming markets that aren’t worth your investment.
Understand how your visitor economy is performing year-over-year by tracking changes across multiple key indicators, such as visitor spending, hotel demand and revenue, and visitor device count.
BENEFIT: Get a big-picture, at-a-glance look at how your state is doing.
Baselines illuminate your historical performance so you can see how you're pacing, while benchmarks compare your destination with anonymized peer performance within the entire Zartico ecosystem.
BENEFIT: Demonstrate organizational success, and identify areas of opportunity.
Know who is traveling to your state based on metrics including age, origin markets, and household income.
BENEFIT: Create marketing plans that target your ideal visitor, and understand how they interact with your destination.
Provides a reference for the number of unique visitor devices and cardholders used in any insight.
BENEFIT: Report to stakeholders with confidence that your data is reliable and statistically stable.
Understand the proportion of visitors and residents present in your destination, calculated using geolocation device counts.
BENEFIT: Identify times and places where your community may be likely to experience the pressures of increased visitor volume.
Quick help menu provides comprehensive assistance to easily identify and understand the data.
BENEFIT: Find what you need easily so you can report on the insights that matter.
Zoom in on a custom grouping of your most important Places of Impact such as: wineries, craft beer trails, or unique heritage sites.
BENEFIT: Focus on multiple POIs within the same category of influence to see the collective impact on your visitor economy.
BENEFIT: Combine reports such as survey data, resident sentiment, or visitor profile studies with other data sets in the ZDOS™ to enrich the insights into your visitor economy.
Capture a snapshot of your visitor economy, then bring it to life using vibrant interactive maps. This powerful tool can inform strategic decisions, shed light on unseen parts of your destination, or provide a canvas for stakeholder discussion.
BENEFIT: Dive deep into compelling insights that answer the desire, “I wish I understood…”
By importing group sales data into the ZDOS™, partners are able to leverage our geolocation data to understand how visitation patterns during a convention, meeting, conference, and other events impact the broader local economy.
BENEFIT: Understand the ROI of your group sales efforts, and demonstrate the impact of events on your community.
Identify correlations between website traffic, paid media traffic, and destination visitors.
BENEFIT: Understand the role your website plays in the visitor journey, and optimize your web content to attract and inform your ideal travelers.