Tools to Measure and Influence the Visitor Economy, At Your Fingertips
With Zartico’s first-of-its-kind Destination Operating System for state tourism offices, you have access to data intelligence to discover high-value visitors and visitation patterns by season, geography, and type. Align exceptional visitor experiences with resident sentiment, quality of life, and economic opportunity.
Everything in its Place
Zoom In or Zoom Out to Focus On the Trends You Care About
All travel happens in or about a place. Zartico’s Place-Based Strategy uses a tested methodology and expert standards to map your state, allowing our integrated data sets to surface trends and deliver actionable insights. Filter your data by region, county, city, or legislative district to discover geographic trends, compare in-state and out-of-state visitors, and understand the impact of top origin markets by visitation and share of spending.
The Clearest View of Your State’s Visitor Economy
Our proprietary Integrated Data Model™ organizes and connects four essential data streams to provide the clearest view of the visitor economy. Only Zartico combines the highest frequency and highest resolution data into a single destination intelligence tool.
- Lodging Performance = What value are overnight visitors contributing, and how are they planning their trips?
- Spending = Where and how much are visitors spending?
- Events = What events are they attending and when?
- Location = Where are visitors coming from and where are they going within your destination?
Demonstrate Your Impact
More than a dozen states across the U.S. — plus 200+ North American destination organizations — use ZDOS® to foster an environment of continuous improvement, where every decision is informed by data and insights. Providing a shared language across departments allows teams to work collaboratively towards a common strategic goal.
Destinations also use the ZDOS® State to report on the outcomes of these decisions, using shared metrics that everyone understands.
Demonstrate Your Impact
More than a dozen states across the U.S. — plus 200+ North American destination organizations — use ZDOS® to foster an environment of continuous improvement, where every decision is informed by data and insights. Providing a shared language across departments allows teams to work collaboratively towards a common strategic goal.
Destinations also use the ZDOS® State to report on the outcomes of these decisions, using shared metrics that everyone understands.
Download our latest white paper and learn about the fundamentals of geolocation data
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Tools that Power Possibilities
Event Impact Analysis
The key to understanding the impact of any event — from a local arts festival to the Super Bowl — is destination lift. Make data-informed decisions about event sponsorships and align your reporting with industry best practices by focusing on measurable changes to lodging and spending.
Visitor and Resident Spending Profile
Visitors patronize a broader range of local businesses than most people realize, meaning their economic contributions are often underestimated. See the share of visitor and resident spending on food, retail, gas, and other categories.
Insights by Legislative District
Filter destination data by legislative district or individual elected official to quickly share top-level insights demonstrating the value of the visitor economy to each constituency across the state.
Quality Visit Index
Reach new markets or expand market share from areas most likely to drive quality visits. The Quality Visit Index combines key indicators from website traffic, visitation, and visitor spending to provide an overall understanding of how your destination’s top origin markets contribute to your visitor economy.
Jobs and Taxes
Equally important to understanding the impact of the statewide visitor economy is the ability to measure visitors’ impact on residents and resources within the state. Therefore, ZDOS™ State also answers how visitation influences the State’s overall economy such as employment and taxes.
Testimonials
"The team is easy to work with and communication is on point. Deliverables are on time and as promised."
Wendy Swenson, Director of Tourism Marketing Alaska Travel Industry Association
"The Zartico team is passionate and knowledgeable about the travel and tourism industry. Many of them have worked in a destination marketing organization and have personal insight into what their clients need and want. They are continually improving upon the technology and the data intelligence they provide."
Wendy Haase, President at Travel Santa Ana
"We are in the early start-up phase of our program with Zartico. It has been a quality relationship in all ways - communication, follow-up, clarity, understanding, and next steps. In short, we're excited as we look toward the future with better data to support our strategic direction."
Jan Vandermade, Executive Director at Carson Valley Nevada
"I like the ability to easily aggregate the data I am looking for. The flexibility of the system allows me to gain insight and answers to questions. The data also allows me to determine the need-to-know vs. the nice-to-know information for trends, targets, and timing."
Lenis Choi, Senior Director at Visit Newport Beach