States have a fundamentally different role than city and county tourism offices. View your visitor economy from a macro statewide perspective while also diving into micro-level regional detail.
Everything in its Place
Zoom In or Zoom Out to Focus On the Trends You Care About
All travel happens in or about a place. Zartico’s Place-Based Strategy recognizes the importance of primary places of impact while adding contextual data to create a full picture of a visitor’s experience in your state. Filter your data by region, county, city, or legislative district to discover geographic trends, compare in-state and out-of-state visitors, and understand the impact of top origin markets by visitation and share of spending.
The Clearest View of Your State’s Visitor Economy
Our proprietary Integrated Data Model™ organizes and connects four essential data streams to provide the clearest view of the visitor economy. Only Zartico combines the highest frequency and highest resolution data into a single destination intelligence tool.
- Lodging Performance = Where are overnight visitors staying and how are they planning their trip?
- Spending = Where and how much are visitors spending?
- Events = What events are they attending and when?
- Location = Where are visitors coming from and where are they going within your destination?
Demonstrate Your Impact
More than a dozen states across the U.S. — plus 200+ North American destination organizations — use ZDOS® to foster an environment of continuous improvement, where every decision is informed by data and insights. Providing a shared language across departments allows teams to work collaboratively towards a common strategic goal.
Destinations also use the ZDOS® State to report on the outcomes of these decisions, using shared metrics that everyone understands.
Demonstrate Your Impact
More than a dozen states across the U.S. — plus 200+ North American destination organizations — use ZDOS® to foster an environment of continuous improvement, where every decision is informed by data and insights. Providing a shared language across departments allows teams to work collaboratively towards a common strategic goal.
Destinations also use the ZDOS® State to report on the outcomes of these decisions, using shared metrics that everyone understands.
Testimonials
"The team is easy to work with and communication is on point. Deliverables are on time and as promised."
Wendy Swenson, Director of Tourism Marketing Alaska Travel Industry Association
"The Zartico team is passionate and knowledgeable about the travel and tourism industry. Many of them have worked in a destination marketing organization and have personal insight into what their clients need and want. They are continually improving upon the technology and the data intelligence they provide."
Wendy Haase, President at Travel Santa Ana
"We are in the early start-up phase of our program with Zartico. It has been a quality relationship in all ways - communication, follow-up, clarity, understanding, and next steps. In short, we're excited as we look toward the future with better data to support our strategic direction."
Jan Vandermade, Executive Director at Carson Valley Nevada
"I like the ability to easily aggregate the data I am looking for. The flexibility of the system allows me to gain insight and answers to questions. The data also allows me to determine the need-to-know vs. the nice-to-know information for trends, targets, and timing."
Lenis Choi, Senior Director at Visit Newport Beach