States have a fundamentally different role than city and county tourism offices. View your visitor economy from a macro statewide perspective while also diving into micro-level regional detail.

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Tools to Measure and Influence the Visitor Economy, At Your Fingertips

With Zartico’s first-of-its-kind Destination Operating System for state tourism offices, you have access to data intelligence to discover high-value visitors and visitation patterns by season, geography, and type. Align exceptional visitor experiences with resident sentiment, quality of life, and economic opportunity.

Everything in its Place

Zoom In or Zoom Out to Focus On the Trends You Care About

All travel happens in or about a place. Zartico’s Place-Based Strategy recognizes the importance of primary places of impact while adding contextual data to create a full picture of a visitor’s experience in your state. Filter your data by region, county, city, or legislative district to discover geographic trends, compare in-state and out-of-state visitors, and understand the impact of top origin markets by visitation and share of spending.


The Clearest View of Your State’s Visitor Economy

Our proprietary Integrated Data Model™ organizes and connects four essential data streams to provide the clearest view of the visitor economy. Only Zartico combines the highest frequency and highest resolution data into a single destination intelligence tool.

  • Lodging Performance = Where are overnight visitors staying and how are they planning their trip?
  • Spending = Where and how much are visitors spending?
  • Events = What events are they attending and when?
  • Location = Where are visitors coming from and where are they going within your destination?

Demonstrate Your Impact

More than a dozen states across the U.S. — plus 200+ North American destination organizations — use ZDOS® to foster an environment of continuous improvement, where every decision is informed by data and insights. Providing a shared language across departments allows teams to work collaboratively towards a common strategic goal.

Destinations also use the ZDOS® State to report on the outcomes of these decisions, using shared metrics that everyone understands.

states
Book A Demo

Demonstrate Your Impact

More than a dozen states across the U.S. — plus 200+ North American destination organizations — use ZDOS® to foster an environment of continuous improvement, where every decision is informed by data and insights. Providing a shared language across departments allows teams to work collaboratively towards a common strategic goal.

Destinations also use the ZDOS® State to report on the outcomes of these decisions, using shared metrics that everyone understands.

Download our latest white paper and learn about the fundamentals of geolocation data

Watch This Video To Discover More

Watch This Video To Discover More

Tools that Power Possibilities

Visitor Economy Index

Get a big-picture, at-a-glance look at how your state’s tourism industry is performing year-over-year. The Visitor Economy Index tracks changes across multiple indicators including visitor spending, hotel demand and revenue, and visitor device count..

Visitor and Resident Spending Profile

Visitors patronize a broader range of local businesses than most people realize, meaning their economic contributions are often underestimated. See the share of visitor and resident spending on food, retail, gas, and other categories.

Insights by Legislative District

Filter destination data by legislative district or individual elected official to quickly share top-level insights demonstrating the value of the visitor economy to each constituency across the state.

Market Index

Target opportunities for reaching new markets, expanding market share, or identifying markets that aren’t worth your investment. The Market Index combines key indicators from website traffic, visitation, and visitor spending to provide an overall understanding of your destination’s top origin markets.

Jobs and Taxes

Equally important to understanding the impact of the statewide visitor economy is the ability to measure visitors’ impact on residents and resources within the state. Therefore, ZDOS™ State also answers how visitation influences the State’s overall economy such as employment and taxes.

Testimonials

"The team is easy to work with and communication is on point. Deliverables are on time and as promised."

Wendy Swenson, Director of Tourism Marketing Alaska Travel Industry Association

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"The Zartico team is passionate and knowledgeable about the travel and tourism industry. Many of them have worked in a destination marketing organization and have personal insight into what their clients need and want. They are continually improving upon the technology and the data intelligence they provide."

Wendy Haase, President at Travel Santa Ana

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"We are in the early start-up phase of our program with Zartico. It has been a quality relationship in all ways - communication, follow-up, clarity, understanding, and next steps. In short, we're excited as we look toward the future with better data to support our strategic direction."

Jan Vandermade, Executive Director at Carson Valley Nevada

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"I like the ability to easily aggregate the data I am looking for. The flexibility of the system allows me to gain insight and answers to questions. The data also allows me to determine the need-to-know vs. the nice-to-know information for trends, targets, and timing."

Lenis Choi, Senior Director at Visit Newport Beach

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