The clearest view of visitor behavior.
Zartico helps destination organizations understand how visitors move, spend, and engage, so they can make smarter decisions with confidence.
We didn't start with data. We started with tourism.
Our team brings decades of tourism industry experience, giving us firsthand knowledge of the challenges marketers, researchers, and leaders face every day. We built the products we wished existed: ones that turn complex visitor data into clear, actionable intelligence.
Today, Zartico combines the industry’s largest datasets and proprietary technology to help destinations measure marketing performance, understand visitor behavior, evaluate events, and tell stronger stories to stakeholders.
Better decisions start with better intelligence.
Get to know the Zarticans.
Behind every product is a team of tourism experts, data scientists, engineers, and storytellers working together to help destinations succeed.
Meet the people building the future of visitor intelligence.
Join our team.
We're always looking for curious people who love solving complex problems and making a meaningful impact.
If you're excited by data, innovation, and helping destinations thrive, we'd love to meet you.
Follow us on LinkedIn for team updates, industry insights, product news, and life at Zartico.
About Zartico
Zartico is a technology company that delivers the clearest view of visitor behavior for the tourism industry. Using advanced data science, AI, and proprietary technology, Zartico transforms complex data into actionable intelligence that fuels strategic growth and marketing. Trusted by over 400 Destination Marketing Organizations, Zartico was founded in 2019 and is headquartered in Salt Lake City, Utah.
Our Core Values
- We believe in a growth mindset. We are a learning organization.
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We focus because we know that to achieve big dreams, you have to execute and get the small stuff right.
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We lead with inclusion and value diversity. We believe diversity of thought, perspective and experience creates a more robust product and a more beautiful world.
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We dream in color and code.
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We hustle and are laser-focused.
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The sum of our parts is greater than any one of us as individuals.
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Above all else, we do the right thing. We believe in transparency, accountability, honesty, and integrity.
Core Benefits
At Zartico, we empower our team with ownership, flexibility, and growth. As a remote-first company, we provide the freedom to work where you thrive. We offer unlimited directed DTO because we believe rest and balance fuel great work.
We believe in acting like owners, and we provide stock options so that everyone has a stake in our collective success. This ownership mindset fosters autonomy, accountability, and impact. Employees are trusted to make decisions, take risks, and drive meaningful change, knowing they are directly invested in Zartico’s future.
We foster a culture of freedom with responsibility, where we challenge each other, give candid feedback, and continuously learn and grow together. At Zartico, we are all part of something bigger, every team member plays a vital role in shaping our shared success.
Culture
Zartico's company culture is founded on our core values and built to let our fully remote team thrive. We show up as our authentic selves to do our best work, connected by the pursuit of what's possible. We believe everyone is a leader, with unique perspectives and important ideas to share. Zarticans meet weekly for an all-hands Zoom and annually for Base Camp, our all-staff educational and team-building retreat. And it turns out our culture is catchy, even our clients say they love working, exploring, and learning alongside us.
Hear from our team
"The supportive culture, opportunities for growth, and commitment to innovation make Zartico an exceptional place to build a career."
"What I enjoy most about working at Zartico is that I'm empowered to do my job to my full potential by the confidence instilled from leadership and my peers."
"At Zartico, you can develop your skills and continue to learn new things in a positive team atmosphere. "
"I enjoy working with smart, dedicated colleagues and love visualizing data to see the state-of-the-art geo visualizations that provide valuable impact for our clients."
Zartico Spotlights
Base Camp
Zartico's annual event
Base Camp is the time each year when all Zarticans gather in person to be inspired, build community, and prepare for the year ahead as team that is both aligned and energized.
Hear from our team
Meet the Zarticans
Hear what Zarticans had to say about working at Zartico.
Zarticon
Zartico's annual education user conference
Zarticon is a value-packed two day educational experience ideal for ZDOS® users and those who wish to deepen their data literacy to better understand and harness the power of visitor data for their communities.
Testimonials
"Zartico has a great culture. We all come from different places but we created a safe place to coexist and achieve our goals and have each other’s back while doing so."
"I'm now getting more buy-in for campaigns from our regional hotels, restaurants and attractions. Zartico gives me the insights for movement and spend throughout our City. I can now make a better case for increased investment."
"When this many industry professionals create a company like Zartico, it gives me trust in the intelligence and data."
"I needed the ability to show the effect of events on my city. Good or bad we need to know which ones we should invest more in and which ones may not be a good fit for our community."
Our Clients
Over 200 destinations across North America trust Zartico to deliver clear insights that create better outcomes.
Learn more about our team
Meet Abs King
Abs King, Ph.D., invites everyone who works at Zartico or encounters one of our products to think differently.
Meet Mike Phan
Based in Salt Lake City, Utah, Mike brings a creative and collaborative point of view to Zartico’s Front End team.
Meet Chris Patino
Hailing from Texas, Chris has a background in aerospace engineering and a love for solving problems and making connections. Learn about what inspires him.
