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ZDOS® Destination empowers your organization to lead your community through data-led decisions that cultivate a more vibrant visitor economy.

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Clear Insights Create Better Outcomes

Destination organizations make decisions every day to create better outcomes for their communities. ZDOS® Destination grounds these choices in powerful data insights. You and your stakeholders can be confident that your decisions are supported by the industry’s most complete system of visitor analytics available.

A Matter of Place

Measure Visitor Impact, Then Move the Needle

Zartico has developed the first Destination Operating System for destination organizations. We provide actionable data intelligence to discover high-value visitors and visitation patterns by season, geography, and type. ZDOS® Destination also enables direct alignment between exceptional visitor experiences and resident sentiment and quality of life.


The Clearest View of Your Visitor Economy

Our proprietary Integrated Data Model™ organizes and connects four essential data streams to provide the clearest view of the visitor economy. Only Zartico combines the highest frequency and highest resolution data into a single destination intelligence tool.

  • Lodging Performance = Where are overnight visitors staying and how are they planning their trip?
  • Spending = Where and how much are visitors spending?
  • Events = What events are they attending and when?
  • Location = Where are visitors coming from and where are they going within your destination?

Showcase Your Role In Influencing Visitation

More than 250 destination organizations use ZDOS® Destination to foster an environment of continuous improvement, where every decision is informed by data and insights. Providing a shared language across departments allows teams to work collaboratively towards a common strategic goal.

Destinations also use the ZDOS® Destination to report on the outcomes of these decisions, using shared metrics that everyone understands.

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BOOK A DEMO

Showcase Your Role In Influencing Visitation

More than 250 destination organizations use ZDOS® Destination to foster an environment of continuous improvement, where every decision is informed by data and insights. Providing a shared language across departments allows teams to work collaboratively towards a common strategic goal.

Destinations also use the ZDOS® Destination to report on the outcomes of these decisions, using shared metrics that everyone understands.

Download our latest white paper and learn about the fundamentals of geolocation data

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The Zartico Way

We believe tourism is a force for good. When you work with Zartico, you’re not just gaining entry to the industry’s first Destination Operating System. You’re joining a movement of destination leaders dedicated to building better communities. You’ll have access to our robust library of educational resources, a user community of industry peers, and expert technical and strategic support to empower the data heroes on your team.

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Tools that Power Possibilities

Market Index

Target opportunities for reaching new markets, expanding market share, or identifying markets that aren’t worth your investment. The Market Index combines key indicators from website traffic, visitation, and visitor spending to provide an overall understanding of your destination’s top origin markets.

Visitor Economy Index

Get a big-picture, at-a-glance look at how your destination is performing year-over-year. The Visitor Economy Index tracks changes across multiple indicators including visitor spending, hotel demand and revenue, and visitor device count.

Dynamic Visualizations

Capture a snapshot of your visitor economy, then bring it to life with vibrant interactive maps. Zoom in on a specific neighborhood or time period to deepen your understanding of visitor behavior and inform strategic decision-making.

Baselines and Benchmarks

Know how you measure up against past performance and compared to your peer destinations across the entire Zartico ecosystem. Demonstrate organizational success, and identify areas of opportunity.

Visitor-to-Resident Ratio

Measure the proportion of visitors and residences present in your destination. Identify when and where your community may experience the pressures of increased visitor volume.

Testimonials

"Zartico has made a huge impact on our industry in a very short period of time. I believe that this is the wave of the future for destination management organizations."

Bruce Dalton, CEO, Visit Aurora

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"When this many industry professionals create a company like Zartico, it gives me trust in the intelligence and data."

Patrick Harrison, CMO, Visit Tampa Bay

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"I needed the ability to show the effect of events on my city. Good or bad we need to know which ones we should invest more in and which ones may not be a good fit for our community."

Kyle Edmiston, President and CEO, Lake Charles/Southwest Louisiana Convention & Visitors Bureau

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"The Zartico Operating System is something that we have been looking for and not been able to find until now. We can use what we have learned from Zartico not only for tourism but also for economic development."

Michael Woody, CTO, Visit Galveston

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