Destination Intelligence
Consumer Behaviors
Marketing Efficiency Intelligence
Website Measurement
Predictive Intelligence
Integrated Agency Feeds
Optimization
ROI
Zartico Campaign Optimization
Zartico Campaign Optimization is the ONLY purpose-built marketing optimization solution designed for the place-based economy that delivers what growth and media strategists need + footfall attribution.
Campaign Optimization connects ad impressions to real-world visitor behavior, focusing on campaign performance metrics to empower marketers to optimize for maximum impact, return on ad spend (ROAS), and multiplied ROI.
Campaign Optimization ensures auditability and transparency through its robust methodology, serving both agencies and their clients effectively.
Agency Connect
Zartico Campaign Optimization offers our Agency Connect data feed that directly delivers intelligence from our Proprietary Integrated Data Model into agency tech stacks, providing our partners with unparalleled normalized and cleaned data with modern data science at their fingertips.
- Save time and money
- Produce ROI, Cost Per Acquisition, and Advanced Modeling Metrics
- Gain a competitive advantage
Zartico Website Attribution
Connect website engagement with real-world destination visits to measure the influence a website has on visitation. Website Attribution combines engagement data from a website pixel with Zartico’s powerful Integrated Data Model to help marketers understand which website content converts and how travelers use it to plan their visits.
Zartico Destination Operating System® (ZDOS®)
ZDOS® streamlines integrated data insights into a marketing performance dashboard. Used by destination marketing organizations and place-based marketers, ZDOS® is used to plan, monitor, and report on effective marketing strategies while meeting the needs of economic impact and community. Powered by Zartico’s latest technological advancements, the modules in ZDOS® reveal granular patterns in how people move, stay, and spend.
Zartico Lodging Data
Powered by the largest commercially available data set for hotels and short-term vacation rentals, Zartico Lodging Data surfaces key performance indicators and offers a look into future bookings.
Marketers can use lodging insights to answer key questions and develop targeted marketing strategies to capture high-quality overnight visits.
Zartico Insights
Leverage Zartico’s Integrated Data Model to derive unique insights and analysis to answer specific questions about marketing opportunity and impact, feasibility, or planning. Zartico Insights offer deeper visitor analytics, and studies are often commissioned as the initial step to deliver high-impact feasibility and strategic planning.
Trusted data, stronger marketing performance
Zartico is trusted by thousands of place-based marketers. Our proprietary and patent-pending data science methodologies ensure your insights are scientifically reliable. Zartico’s solutions fuse data science with real-world behavior to provide comprehensive insight into the visitor journey—spanning behavioral patterns, economic impact, and marketing effectiveness.
Zartico strengthens your strategic marketing with reliable data. Reach out to get started today.
Ready to unlock lodging insights for your destination? Talk to our team today.
