Website analytics tell you who clicked.

But how many of those clicks turned into destination visits?

 

Zartico Website Attribution measures how your digital content influences real-world visitation.

By linking online behavior to actual arrivals, it reveals what content converts, how far in advance travelers plan, and which pages are influencing traveler decisions.

Available as an add-on to Z5, Website Attribution requires a minimum of 50,000 website visits per month.

Website Attribution

BUILT TO ANSWER YOUR QUESTIONS

Which webpages drive the most destination visits?

Which regions are website visitors observed in?

What website content do travelers research before their visit?

What are the top converting visitor markets? 

How far in advance are people researching my destination before visiting?

Do travelers visit the same categories of places as they researched on the website?

WHAT’S INSIDE

Understand your digital influence.

 

  • Market & Planning Intelligence: Identify your top converting visitor markets and understand how far in advance travelers research your destination before arriving.

  • Content Performance Insights: See which website topics and individual webpages drive real-world visits and compare researched content to actual visitor behavior.

  • Campaign & Visitation Impact: Measure which campaigns convert the most visitors and how they influence visitation across your destination.

  • Channel & Funnel Analysis: Understand how different mediums and traffic sources shape visitor behavior throughout the travel planning process.

  • Regional & Discovery Insights: See which regions visitors explore and evaluate how organic and non-organic channels introduce travelers to new areas.

WHAT IT UNLOCKS

From click to arrival.

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Invest in content that actually drives arrivals.

Know which pages and topics convert browsers into visitors.

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Align campaign timing with how travelers actually plan. 

Understand the view-to-visit window so your campaigns reach people when they're ready to book.

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Prove the impact of your digital strategy.

Share measurable performance with stakeholders such as content influence, market conversions, and in-destination behaviors.

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Connect organic and paid channels to visitation. 

See how different traffic sources contribute to arrivals across your destination.

Explore more from Zartico

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Media Attribution

Connect ad impressions to real-world visitation. 

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READY TO SEE YOUR CONTENT’S IMPACT? 

 

Your website is already influencing visitors. Website Attribution shows you exactly how.

Let's walk through what Website Attribution looks like for your organization.

 

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