- Why Zartico
- About Zartico
Jay leads Zartico’s data and analytics team, helping destination marketing organizations (DMOs) use data-centered insights to market and manage their destinations more effectively. Jay was previously the Associate Marketing Director at the Utah Office of Tourism, where he led the agency’s content, social, marketing analytics and digital marketing initiatives. In 2017, Jay received the Peter Yesawich Award for marketing excellence from the Travel and Tourism Research Association and MMGY Global. A Colorado native, Jay lives in Salt Lake City, Utah, with his wife and two children. He enjoys trail running, watching his son’s soccer games and skate skiing.