The world is defined by places.

From the ground level, we see what makes each place unique and worthy of investment. But zooming out to view a destination from 30,000 feet lets you take in the whole picture.

As stewards of the world’s beloved places, we are invited to think differently about the future. To find ways to respond — rather than react — to a changing landscape. To plan not just for the year ahead, but for five or 10 or 20 years beyond that.


Zartico equips 270+ destinations with the insights and understanding to pursue (almost) any possibility.

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Visit North Carolina
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The strategic planning tool you’ve been waiting for.

We combine four of the highest-resolution sources with rigorous data science methodologies. The result is a data-powered toolbox of insights for strategic decision-making.

The Zartico Destination Operating System® (ZDOS®) empowers you to:

  • Capture a snapshot of destination performance and visitor profiles.
  • Visualize trends in movement, spending, events and lodging performance.
  • Pinpoint opportunities to fine-tune demand and product development.
  • Maximize marketing ROI with calculated tactics.
Dive In

Zartico is different

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Beyond Data Reporting

We convert raw data into action-ready insights that transform how destinations make decisions.

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Backed By Science

Our dedicated data science team applies cutting-edge innovations to ensure accuracy and reliability.

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Transparency You Can Trust

We are continuously improving our methodology to unlock the deepest value from the data.

The Zartico Destination Operating System® (ZDOS®) harnesses the power of big data, science, and AI to bring you a trustworthy, one-stop resource.

Discover how our integrated data approach and unique place-based strategy could change the way you make informed and impactful decisions.

Let's Talk
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Industries We Empower

Hear it from your peers...

"Great product. Great support team. Always evolving platform. New applications. A trusted leader in the industry. Terrific leadership. Outstanding vision for our industry."

Jan Kroells Vice President of Marketing
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"The Zartico team is passionate and knowledgeable about the travel and tourism industry.  They are continually improving upon the technology and the data intelligence they provide." 

Wendy Haase President
Travel Santa Ana White

"The inherently messy nature of data for tourism marketing presents challenges. The absence of a single point of purchase to measure further complicates matters. Zartico addresses these challenges by implementing data quality checkpoints, and normalizing the data to consistent, place-based categories."

Gray Lawry SVP, Strategy & Insights
Miles Partnership

"The team is easy to work with and communication is on point. Deliverables are on time and as promised." 

Wendy Swenson Director of Tourism Marketing
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See our client stories

Watch This Video To Discover More


Watch This Video To Discover More

The latest intelligence and inspiration

Destination Madison’s Data-Led Marketing Makeover With Zartico

Jun 28, 2024 2:58:20 PM |
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Meet Stephanie Reitter: Client Success Manager, Strategy at Zartico

Jun 17, 2024 9:13:08 AM |
4 Min Read

Meet Josh Derouin: SVP of Performance Marketing and Analytics at BVK

Jun 12, 2024 9:46:19 AM |
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Get Started with Zartico

- See a clear picture of your visitor economy and its impact.

- Understand the “why” behind trends and patterns at work in your destination.

- Prepare for “what’s next,” and shape a future where everyone thrives.

Book a Demo
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