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ZARTICO

Creators of the world's only Destination Operating System,
we combine art and science to uncover intelligence and insights to steward and elevate the visitor economy of global communities.

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What is a Destination Operating System?

Zartico's Destination Operating System takes intelligence, analytics and data visualizations and combines it with context and strategic input to support a Destination Management Organization's data-driven decisions in real-time.

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Understanding Your Visitor Economy  

Geolocation powers the understanding of how residents and visitors experience your community and power your visitor economy.

Updates

Zartico is the only operating system to ingest daily anonymized geolocation data. 

Comparability

Zartico is the only operating system that allows geolocation insights to be overlaid with your other data streams to answer the second question, "why".

Volume

Zartico has partnered with the world's leading mobility provider to receive the entire pipeline of US anonymized geolocation data daily. 

Impact on
Main Street

Zartico's operating system has the capability to track tourism effects on locally owned businesses to foster community and improve resident satisfaction. 

Resolution

Zartico has the capability to track critical points of interest on the most granular level.

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Organizational Transformation

Alignment means everyone moving together. Never seen before intelligence utilizing a single source creates situational awareness and facilitates change internally and externally. 

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Zartico Mobile

Dynamic Visualizations

If a picture is worth a thousand words then visitor movement is worth a million.

Our operating system allows you to steward the visitor and resident economy by understanding movement throughout your community. 

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Zartico Geolocation

Single Source of Intelligence

DMOs can save up to fifty hours per week by leveraging the Zartico Destination Operating System. We eliminate dashboard fatigue by combining all data streams into a single source, eradicating clutter and increasing your team’s productivity.

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Zartico Advisors

Zartico’s Advisors will work with your team to take a high-level assessment of your current data architecture, goals and objectives. They work together to develop KPIs that will best support the goals of your DMO and community.

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Zartico Visualization

Why Work with Our Advisors?

Zartico is the Unicorn You’ve Always Wanted.

Your Data Strategist 

Listening is often the only thing needed. Our partners are giving us answers and every day our Advisors listen.

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Recommendations on What to Do Next

All you ever have to decide is what to do next. Your Advisor’s focus for your destination is the future and will advise accordingly.

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KPIs to Embrace, KPIs to Eliminate

The current chaos within the tourism industry requires that DMOs measure metrics differently. Zartico embraces this opportunity to improve the way tourism writes its story.

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Insight Therapists

An untold story can become your own enemy. Sometimes we hold onto insights because we are not sure how to turn them into usable intelligence. Your Advisor will listen to your story and work with you to gather the intelligence from the data and translate it for your narrative.

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Best Interest of the DMO

Every Zartico Advisor has worked at a DMO and loves this industry. Our decisions are based on years of knowledge and intuition. We’re in this together.

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Always "What's Best for The Community"

We communicate with you as visitors and residents. Communication leads to community. In the end it’s all about bettering the world we all live in.

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Neutral Advisors 

Advising is bringing the future to the present so that you can do something about it now. Unbiased and working in your best interest, we work collaboratively to ensure insights and learnings are actionable.

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Partners in Key Stakeholder Communications

Insights from multiple data streams can be technical and difficult to translate. Zartico Advisors are your interpreters between the languages of “data” and “elected official.”

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Trusted Partners

We're on a mission to empower DMOs to be better stewards of the world's tourist destinations through improved data intelligence and decision-making.

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Visit Utah
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Visit Florida

When that many industry professionals create a company like this, it provides me trust in the intelligence and data."

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Dee Ann McKinney, Research Director, Missouri Division of Tourism

I needed the ability to show the effect of events on my city. Good or bad we need to know which ones we should invest more in and which ones may not be a good fit for our community."

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Kyle Edmiston, CDME, President and CEO, Lake Charles/Southwest Louisiana Convention & Visitors Bureau

You had me at Congressional Districts. That's how I want our impact shown."

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Cathy Ritter, Director, Colorado Tourism Office

I'm now getting more buy-in for campaigns from our regional hotels, restaurants and attractions. Zartico gives me the insights for movement and spend throughout our City. I can now make a better case for increased investment."

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Randi Morritt, Director of Marketing, Visit Aurora

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This changes everything!

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Zartico Geolocation