States have a fundamentally different role than city and county tourism offices. View your visitor economy from a macro statewide perspective while also diving into micro-level regional detail.
The Problem
Marketing teams waste up to 30% of their budgets chasing vanity metrics and incomplete data. They have longed for a solution that offers the clarity, control, and confidence in what's working-- and what's not.
Zartico offers the ONLY science-backed media optimization solution that delivers what growth and media strategists need + footfall attribution.
The Solution
Zartico’s DCO delivers a real-time, clear view of ad effectiveness, true cost per acquisition, and surfaces where to multiply your ROI. Why, because you deserve more than CTRs, reach and guesswork.
What's Inside
DCO delivers impression, conversion, and comparison metrics powered by advanced data science — not assumptions.
Real-time Ad Effectiveness: Instantly see which campaigns are driving the most meaningful results — move beyond clicks, to actual customer conversions.
Market Efficiency Intelligence: Uncover hidden market opportunities where acquisition costs are low but return is high.
Cost Per Acquisition Transparency: Finally track actual CPA across Your tactics and your markets, easily.
Effortless Optimization: Built-in intelligence for reallocating budget to top-performing channels, markets, audiences, and tactics.
ROI Growth Engine: Use real intelligence to maximize every marketing dollar, compounding returns over time.
Simplified Reporting: Executive-ready, boardroom-proof, auditable reports that cut through noise and focus on real impact.
Agency Connect: For Plug and Play Ease: Create and manage campaigns and pixels while integrating seamlessly with agency systems and BI tools without lift of IT dependency. Leverage advanced modeling for a competitive advantage.
DCO development guided by insights from agencies & destination clients
Delivered to fit your marketing workflow
Five powerful tools in one streamlined package, designed to eliminate guesswork and fuel strategic action in your existing workflows.
Hear more about Digital Campaign Optimization
Jay Kinghorn
Zartico
In designing DCO, Zartico addresses common pitfalls that plague many of today's attribution tools.
Nicole Brownell
Zartico
Robust, reliable tools like DCO fill the gaps in marketer's toolkits and strengthen the agency-marketer relationship.
Sarah Lehman
Zartico
The biggest lever that our partners have to be that hero is through their marketing efforts to bring in the right visit at the right time.
Timothy Bush
Visit Lake Charles
Using actionable geolocation power insights will remove the guesswork of what we are trying to see as marketers.
Danni Winter + Stuart Maas
Noble Studios & Visit Lake Tahoe
Make better decisions with data that is trustworthy and easy to understand.
TJ Walz
MMGY
DCO's data feed streamlines the agency workflow, bringing marketing performance data to where you need it.
DCO helps marketers attract more of the right visitors at the right time.
DCO helps marketers attract more of the right visitors at the right time.
What makes us different
A conversion, or ad-exposed destination visit, happens when we match a digital ad exposure to a destination visit. Most tools simply stop there, but we see this as the tip of the iceberg. What lies beneath the surface is what makes DCO excel for marketers.
DCO is fueled by Zartico’s industry-leading geolocation data. Where others skip the difficult work of cleaning, transforming, and enriching the raw geolocation and impressions data, we lean in. We receive a daily feed of raw geolocation observations — up to 2 billion data points a day — which is refined through normalization and hot spot filtering, then applied to your points of interest according to our standardized Place-Based Strategy.
Our ad impressions data follows the same rigorous process, while also accounting for measurement variances in origin markets, ad mediums, and ad types — steps that other vendors miss.
These data signals combine to create Zartico’s reimagined attribution model. The insights you’ll find in DCO clearly identify markets driving yield, opportunities for greater investment, and top-performing vendors — in a tool designed to drive your campaigns toward future success founded on continuous improvement and strategic foresight.