States have a fundamentally different role than city and county tourism offices. View your visitor economy from a macro statewide perspective while also diving into micro-level regional detail.
Visitor Intelligence Metrics
We analyze the visitor journey in depth, helping you understand how ad-exposed visitors behave compared to those who weren’t exposed, their markets, arrival rates, arrival windows, and their behavioral journey details.
Performance Optimization Metrics
These metrics empower you to adjust your campaigns, plan future campaigns, and drive measurable impact. These metrics surface vendor performance, channel performance, market performance and impact.
Economic Impact Metrics
Measure how your campaign increased visitation at restaurants, attractions, retail, and lodging with unmatched granularity—revealing the economic lift driven by ad-exposed visitors. Quantify cost per acquisition, ROI, and ROAS by market and vendor using scientifically normalized data—giving you the proof you need to protect your budget and earn increases.
Development guided by insights from agencies & destination clients
Delivered to fit your marketing workflow
Five powerful tools in one streamlined package, designed to eliminate guesswork and fuel strategic action in your existing workflows.
Hear more about Zartico Media Attribution
Jay Kinghorn
Zartico
In designing Zartico Media Attribution, Zartico addresses common pitfalls that plague many of today's attribution tools.
Nicole Brownell
Zartico
Robust, reliable tools like Zartico Media Attribution fill the gaps in marketer's toolkits and strengthen the agency-marketer relationship.
Sarah Lehman
Zartico
The biggest lever that our partners have to be that hero is through their marketing efforts to bring in the right visit at the right time.
Timothy Bush
Visit Lake Charles
Using actionable geolocation power insights will remove the guesswork of what we are trying to see as marketers.
Danni Winter + Stuart Maas
Noble Studios & Visit Lake Tahoe
Make better decisions with data that is trustworthy and easy to understand.
TJ Walz
MMGY
The Agency Connect Data Feed streamlines the agency workflow, bringing marketing performance data to where you need it.
Case Studies
Partnering for Purpose: Real Media Insight and Impact
For Visit Myrtle Beach, understanding true campaign effectiveness meant evolving beyond traditional metrics into advanced intelligence. They don’t just look for clicks or impressions: They want to know exactly where their campaign is working.
Visit Lake Charles Unlocks ROI and Efficiency with Zartico Media Attribution
In today’s dynamic marketing environment, destinations face growing pressure to justify every dollar. For Visit Lake Charles, this meant moving beyond typical campaign metrics to test a smarter strategy rooted in performance intelligence.
Using Smart Data to Fuel Smarter Marketing
Located in Southwest Louisiana and leading the way in data-driven decision-making, Visit Lake Charles (VLC) puts integrated data insights at the center of their marketing strategy. Early on, the team used Zartico insights to cook up an award-winning ad campaign. Now they’re placing continuous data optimization at the core of all of their work.
Zartico helps marketers attract more of the right visitors at the right time.
DCO helps marketers attract more of the right visitors at the right time.
What makes us different
A conversion, or ad-exposed destination visit, happens when we match a digital ad exposure to a destination visit. Most tools simply stop there, but we see this as the tip of the iceberg. What lies beneath the surface is what makes DCO excel for marketers.
DCO is fueled by Zartico’s industry-leading geolocation data. Where others skip the difficult work of cleaning, transforming, and enriching the raw geolocation and impressions data, we lean in. We receive a daily feed of raw geolocation observations — up to 2 billion data points a day — which is refined through normalization and hot spot filtering, then applied to your points of interest according to our standardized Place-Based Strategy.
Our ad impressions data follows the same rigorous process, while also accounting for measurement variances in origin markets, ad mediums, and ad types — steps that other vendors miss.
These data signals combine to create Zartico’s reimagined attribution model. The insights you’ll find in DCO clearly identify markets driving yield, opportunities for greater investment, and top-performing vendors — in a tool designed to drive your campaigns toward future success founded on continuous improvement and strategic foresight.