Client Stories
Take a look at how destination leaders
are using data insights to realize new
possibilities for their communities.
Partner Case Studies
International Airport Analysis
The objective Zartico’s analysis is to understand visitor patterns of those that use the Tampa International Airport. The analysis identifies visitation patterns to monitor both visitor and resident behavior.
Salt Lake City Convention District
With the halt of business and convention travel due to COVID-19, the Convention District businesses bear significant economic burden.
Tahoe South Hosts NHL Series
The NHL’s Winter Classic was canceled in October 2021 because of the pandemic. Instead, Lake Tahoe hosted the event on a rink on the 18th fairway of the Edgewood Tahoe Resort golf course without fans
Client Testimonials
“Thank you. 3.0 is a game changer.”
“The team is easy to work with and communication is on point. Deliverables are on time and as promised.”
“When this many industry professionals create a company like Zartico, it gives me trust in the intelligence and data.”
“I like the ability to easily aggregate the data I am looking for.”
Client Stories
Destination Madison’s Data-Led Marketing Makeover With Zartico
Destination Madison’s mission is to generate an economic impact in the Wisconsin capital through tourism. In 2023, the organization stepped up its content marketing game.
Meet Josh Gibson: Tennessee’s Tourism Research Director
Josh Gibson has visited every one of Tennessee’s 57 state parks. A Memphis native, he became familiar with the diverse natural beauty of his home state when he was in college.
Epic Ride: How a W.V. County Used ZDOS® to Transform Local Tourism
The Meeks Mountain Trails initiative is the brainchild of local resident Brandon Doerner, who was enjoying a walk in the forest adjacent to a city park when it occurred to him that it would be a great spot for a mountain biking system.
Meet Andria Godfrey: VP of Data Science at Miles Partnership
Andria Godfrey lives and breathes destination data. Andria’s path has evolved alongside the emerging technologies moving the industry forward.
Meet Josh Derouin: SVP of Performance Marketing and Analytics at BVK
Josh Derouin sees beauty in the simple things — focus, family adventures, and bringing a mindset of curiosity to his work with data analytics.
This Night is Sparkling: Swifties and the Impact of The Eras Tour
Taylor Swift is in her sold-out stadium era, and destinations across the U.S. are enjoying the afterglow of thousands of fans traveling for “The Eras Tour” and spending their dollars at restaurants, accommodations, and retail shops.
Destination Spotlights
Visit Austin
hosted by Julie Chase
Vice President & CMO
With October being one of Austin’s busiest months, Zartico analyzed several events that took place over the course of four weekends, including the Austin City Limits Music Festival, Formula One US Grand Prix, an UT Austin Football Game, and the Moto GP event at the Circuit of the Americas.
Visit Salt Lake City
hosted by Kaitlin Eskelson
CEO
Visit Salt Lake explores the direct
outcomes of their recent 2021
rebranding while showing their
partners how visitors are moving
around the county and benefiting the
community as a whole.
Visit Tampa Bay
hosted by Janette Carter
Vice President of Marketing
Who booked outside the block? How do
In-State conference attendees travel
patterns differ from Out-of-State?
Where do they go at night? Visit Tampa
Bay hosted 10,000 gentlemen for the
Elks Grand Lodge Convention this
Summer. This video case study
answers those questions and more.
Client Testimonials
“Excited to see that it’s even
more intuitive!”.
Emily Epley
Travel & Tourism Director
Visit Cleveland County
“Thank you. 3.0 is a game changer.”
Tony Lyle
Executive Director
Visit Galveston
"The team is easy to work with and communication is on point. Deliverables are on time and as promised."
Wendy Swenson
Director of Tourism Marketing
Alaska Travel Industry Association
“We’re new users but this is a phenomenal product and it’s living up to the hype!”
Michelle Owens
Executive Director
Visit Hendersonville
“I’m really liking the way industry benchmark metrics have been incorporated into so many different sections of 3.0.”
David M. Aldridge
Director of Marketing
Visit Virginia’s Blue Ridge
“We are looking at actionable data. I love the ‘Five Foundations’ work = industry standards.”
Natalie Inouye
Vice President of Destination Marketing
Travel Lane County