States have a fundamentally different role than city and county tourism offices. View your visitor economy from a macro statewide perspective while also diving into micro-level regional detail.

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Integrated data insights in a streamlined destination marketing performance dashboard

 

Zartico CEO Sarah Lehman introduces DCO

Smarter strategy starts here.

For too long, destinations have been underreporting results and undervaluing their impact—not because the work isn’t effective, but because the data wasn’t complete.

That ends now.

Zartico’s Next-Gen Solutions deliver a complete view of place that captures real-world behavior for the clearest view of the visitor journey—finally giving you the full picture to create purpose-driven journeys, and make smarter, faster place-based decisions.

This is the future of Visitor Intelligence. And it’s already here.

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Fueled by Zartico’s LI Spatial Archive

Census-level resolution. Full coverage. Real-time movement.

Zartico LI Spatial Archive (Locational Intelligence Spatial Archive) is North America’s first universal spatial archive that delivers census-level, full coverage movement data in real-time with unmatched granularity and speed. 

It powers the entire Zartico ecosystem, surfacing comprehensive Visitor Intelligence that’s more dynamic and actionable than ever before. 

LISA-US Map

 

Precision that powers unmatched visibility

Next-Gen Visitor Intelligence Solutions

 

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Zartico Media Attribution

(Next-Gen DCO)

Featuring new, Zartico‑exclusive metrics such as CPA, ROI, ROAS (by market and vendor), hotel bookings, and hotel revenue.

By combining advanced conversion science with proprietary high-resolution spatial mapping, Zartico Media Attribution surfaces deep Visitor Intelligence, clear arrival insights, and the industry’s most scientifically defensible economic impact metrics.

 

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Z5

(Next-Gen ZDOS®)

Z5 is fueled by our newest technology that streamlines integrated data insights into a modern and intuitive marketing performance interface.

Built for place‑based marketers in travel and entertainment, Z5 reveals granular patterns in how people move, stay, and spend.

 

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Visitor Journey App 

(Add-on)

Understand how places drive economic impact by seeing where visitors go before and after major events or key locations

Order a cross-visitation report for any spot in your destination to reveal how visitors move through your community.

 

 

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Explore the Full Visitor Intelligence Solutions Suite

Each solution is built to be stackable and bundled. Explore additional solutions such as Zartico Insights, Website Attribution, and Lodging Data.

 

 

Your data, ready for action 

The ZDOS® modules are easy to use and share. Find what you need fast, then export or email modules with a click. Grab professional visualizations for your presentations, or download data files to create your own.

 

 

DCO helps marketers attract more of the right visitors at the right time.

 

What makes us different 

DCO is fueled by Zartico’s industry-leading geolocation data. We receive a daily feed of raw geolocation observations — up to 2 billion data points a day. Our dedicated team of data scientists then meticulously clean, balance, and validate this data.

The result? Insights you can trust and confidently defend as you make important decisions about your marketing investment.

Learn more about the Zartico difference, including two patent-pending technologies and the gold standard in place-based strategy.

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Start driving visits from people who will make an impact

Creating connection with potential visitors matters more than ever. Zartico’s solutions fuse data science with real-world behavior to provide comprehensive insight into the visitor journey—spanning behavioral patterns, economic impact, and marketing effectiveness.

 

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