It Starts with a Place.
The benefits of LI Spatial Archive
- High resolution mapping
- 5x POIs compared to ZDOS®
- Automatically adheres to privacy laws
- Eliminates bias
Definition of a Place
A “place” is where geography meets meaning. Place is where lives unfold, stories are made, and communities connect. Through LISA, we translate those connections into data, capturing the pulse of each place by combining spatial precision with the stories and signals that show how people move, visit, and belong.
Examples of a place include:
- Consumer places such as accommodations, restaurants, food & beverage locations, and retail.
- Top attractions include theme parks, national parks, stadiums, arenas, casinos, hotels, museums, national monuments, and resorts.
- Key transportation stops such as airports, rail and water.
Zartico’s LISA (LI Spatial Archive) Improvements and Filtering Logic
- Applied NAICS-based heuristics, significantly improving data quality, reduces manual QA workload (fewer duplicates, naming conflicts, and mergers)
- Move from flat categories to NAICS‑ranked hierarchy to improve consistency and clarity across category-based decisions.
- Ensuring major airports, national/state parks, convention centers, casinos, malls and amusement parks are always included
- Reinstate mall & shopping center footprints classified under commercial lessors for tourism, ensuring we bring in the full footprint vs. broken apart stores with different categories associated.
- Roadway filtering - Use H3‑based filtering to remove POIs inflated by major roads
- Parent–child support - Define tourism-critical child POIs that are allowed to come through (e.g., Zoos in Parks)
Maximize ROI. Drive growth. Stay ahead.
Our applied insights fuel the most effective campaigns possible, helping you:
- Maximize your investment. Align spending with high-impact opportunities.
- Drive the greatest ROI. Turn insights into measurable business growth.
- Increase engagement. Target high-value audiences with laser precision.
- Manage growth strategically. From combating over-tourism to filling gaps in need periods, we’ve got you covered.
Your growth, unstoppable
From Raw Data to Reliable Insights: Partner Perspectives
"Zartico has made clear that they fully embrace the obligation to ensure that they only include accurate, reliable lodging and short-term rental data in their platform.
We applaud Zartico's increased standards, and we're proud to partner with them to provide our co-customers with historical and forward-looking data they can trust."
Jason Sprenkle, CEO, Key Data
"Zartico’s application of Azira solutions is a great example of geolocation data signals helping customers make critical business decisions with better information.
Their innovative approach combined with their deep industry knowledge enables them to extract the most impactful signals to provide a reliable and high quality product to their customers.”
Gladys Kong, CEO, Azira
From Raw Data to Reliable Insights: Partner Perspectives
"Zartico has made clear that they fully embrace the obligation to ensure that they only include accurate, reliable lodging and short-term rental data in their platform.
We applaud Zartico's increased standards, and we're proud to partner with them to provide our co-customers with historical and forward-looking data they can trust."
"Zartico’s application of Azira solutions is a great example of geolocation data signals helping customers make critical business decisions with better information.
Their innovative approach combined with their deep industry knowledge enables them to extract the most impactful signals to provide a reliable and high quality product to their customers.”
Book a demo to learn more.
Learn more about Zartico’s data sets
More Data Sets
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Employee Testimonials
"Zartico has a great culture. We all come from different places but we created a safe place to coexist and achieve our goals and have each other’s back while doing so."
"The supportive culture, opportunities for growth, and commitment to innovation make Zartico an exceptional place to build a career."
"Every day I feel energized by my coworkers — brilliant folks solving challenging problems, and supporting one another along the way."
