The Right Varietal of Visitors: How Visitor Intelligence Is Driving Winery Tourism
Temecula, a city in Southern California spanning 37.3 square miles, is a major tourism hub. The larger Temecula Valley Wine Country encompasses over 33,000 acres, with approximately 3,000 acres of vineyards and nearly 50 wineries. To effectively target these visitors, a data-driven approach is essential, and this is where tools like Zartico’s Visitor Intelligence come into play.
The Visit Temecula Valley marketing team analyzes data from top feeder cities to understand the diverse interests of their visitors. This intelligence allows them to create targeted marketing campaigns that create true connections, highlighting the region's famous wineries paired with attractions and culinary options that appeal to different visitor segments.
Visitor Profiles: Top Feeder Cities
These profiles bring the data to life, showcasing how different audiences experience Temecula Valley in their own unique ways.
Los Angeles, CA Visitor ProfileSeeks affordable wines but splurges on dining, drawn to the buzz of California’s largest casino.
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San Diego, CA Visitor ProfilePrefers premium wines and chef-inspired dining, with shopping as their ultimate leisure pursuit.
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Phoenix, AZ Visitor ProfileEnjoys approachable wines, innovative twists on American cuisine, and relaxation at a living historic park with boutique stores.
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Las Vegas, NV Visitor ProfileIndulges in high-end wines and elevated dining, with shopping as their ultimate leisure pursuit.
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From boutique shopping to lively casinos, every visitor sees Temecula Valley through a different lens. By leveraging distinct visitor profiles, Visit Temecula Valley can deliver precisely targeted messaging that resonates with each audience.
Learn about Visit Temecula Valley’s demographics here.
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