8 Ways Destination Marketers Use Zartico Solutions to Achieve Success
In today’s competitive world, place-based marketers need more than just raw data and dashboards — they need actionable insights that drive results.
Enter Zartico, the leading visitor intelligence company purpose-built for place-based industries, delivering strategic planning and marketing solutions that are rooted in defendable, reliable data. Zartico's solutions are the one-stop resource for marketers looking to turn complex data into impactful decisions.
Here are 8 ways Zartico’s products and solutions can empower destination marketing professionals to understand your visitors' true behavioral journey, maximize your marketing strategies, and elevate your destination's success.
View near real-time, full-coverage, accurate data. See visitor behavior as it happens.
By integrating full-coverage geolocation, spending, and lodging intelligence into a modern, intuitive interface, Zartico Z5 makes answers instantly accessible—no more sifting through endless rows of data. Z5 transforms raw data into clear, actionable insights for place marketers and unlocks new levels of intelligence and usability:
- Unmatched POI coverage and speed, delivering census-level, full-coverage movement data with unmatched granularity eliminating human bias
- Deep behavioral insights that reflect the real world and actual behaviors
- Modern, intuitive interface with a fast, streamlined experience
- Persona-based profile building for strategic marketing decisions
Track all of your visitors and conversions—say goodbye to limited inventory and coverage.
The LI Spatial Archive (Locational Intelligence Spatial Archive) is the dynamic foundation of the Zartico system, providing an unbiased and comprehensive reflection of how people move within the United States. Unlike systems with inventory limitations or data bias, the LI Spatial Archive (LISA) delivers unmatched visibility into location behavior across your community. It offers census-tract-level, full-coverage movement data with industry-leading speed, giving you the complete picture of your visitors and conversions without restriction.
Solve for visitor journey and behavioral needs like never before.
The Visitor Journey App (Zartico Exclusive) is a self-serve tool designed to connect the dots between places and their economic impact. It provides deep, actionable insights into visitor behavior, allowing you to understand the top origin markets and cities for visitors, local visitors, and residents heading to any individual place within your destination.
You can also gain valuable insight into how different locations complement the economy by exploring cross-visitation—seeing exactly where visitors go before and after events and key locations. All of this is delivered via a modern, intuitive interface accessed through MyZartico.com, enabling you to quickly benchmark performance, identify product gaps and accelerators, and unlock untapped opportunities.
Maximize your investment. Align spending with high-impact opportunities.
Turn every marketing effort into a smart investment with Zartico Media Attribution. We deliver the flexibility, control, and compounded return on investment (ROI) that marketers have always needed.
Multiply your marketing returns by understanding not just what happened, but why—and exactly where to allocate your budget for maximum impact. Zartico Media Attribution combines advanced conversion science with our proprietary high-resolution spatial mapping. This powerful combination reveals deep Visitor Intelligence and arrivals while generating the most scientifically sound and defensible economic impact metrics in the travel industry.
Zartico Media Attribution stands apart by delivering insights in three powerful, distinct categories:
- Visitor Intelligence Metrics
- Performance Metrics
- Economic Impact Metrics
Drive the greatest economic impact and ROI. Turn insights into measurable business growth.
The Zartico platform empowers you to achieve measurable business growth through a powerful suite of tools in Z5: Visitor Snapshot, Quality Visit Index (QVI), and Identify Markets (Zartico Exclusive). The Visitor Snapshot instantly uncovers essential visitor demographics, including their origin (by city or county), local attractions they visit, and where they stay.
To strategically boost revenue, the Quality Visit Index (QVI) identifies and helps you attract visits that will have the best possible economic impact based on high-value origin markets and travel behaviors.
Finally, the proprietary Identify Markets tool solidifies this strategy, allowing you to instantly understand your high-efficiency markets for the maximum possible return on investment.
Increase engagement. Target high-value audiences with laser precision.
Achieve greater marketing efficiency and measure tangible results with Destination Lift and Build Profiles in Z5. The proprietary Destination Lift (Zartico Exclusive) provides a clear measure of destination lift and overall impact from events and marketing campaigns, now enhanced with improved hotel performance metrics. Destination Lift further allows you to evaluate exactly how your targeted marketing efforts are moving the needle year-over-year.
The Build Profiles (Zartico Exclusive) tool enables you to create granular, persona-based profiles in just a few clicks, ensuring you have the foundation for highly targeted, personalized marketing strategies that reach your high-value audiences with precision.
Manage growth strategically. From combating over-tourism to filling gaps in need periods, we’ve got you covered.
Managing the dynamic flow of visitors to your destination requires a strategic approach. Turn data into intelligent action to ensure your destination's growth is sustainable and impactful. Our solutions provide a comprehensive view of your destination's performance:
- Local Visitor Lens in Z5: Understand how both local and non-local visitors interact with your area—all without restrictive radius constraints. Get a clear picture of who is engaging with your destination and how they move through it.
- Lodging Insights in Z5: Accurately define and report on your need periods. Track high-level KPIs for both hotels and short-term vacation rentals to get a complete picture of your accommodation landscape.
- Website Attribution: See your website's true influence by matching web engagement with actual traveler movement. Monitor user behavior to track visitor intent and align your marketing campaigns precisely with the visitors’ planning cycles.
Access simplified reporting for stakeholder communications.
Get clear, actionable insights in Z5 with AI Briefings, Executive Pulse, and Visitor Snapshot reports, making data-driven decisions and stakeholder communications easier than ever.
Zartico's AI Briefings deliver a monthly summary of real-time highlights and marketing actions tailored to your specific goals. Including:
- Shareable summaries with clear highlights.
- Real-time learnings and marketing actions aligned with your destination’s goals.
- Concrete, data-backed strategies that move beyond visualizations, turning information into impact.
For a quick-read overview of your visitor economy, the Executive Pulse and Visitor Snapshot provides grab-and-go reports summarizing who visits and how they spend. In Z5, reporting is easy, fast, and shareable: effortlessly export entire dashboards or any individual insight to common formats like PowerPoint, Excel, PNG, and PDF.
Ready to turn guesswork into precision?
Schedule a demo and discover what’s possible with Zartico.
