Originally from New Zealand, Rich brings 25 years of sales and marketing experience across various industries, including travel. Rich arrived in the US in 2013 to spend nearly four years as Regional Marketing Director for Tourism New Zealand. He was responsible for marketing strategy and implementation across the US, Canada, Mexico, Brazil, Chile, and Argentina. Before joining Zartico, Rich was the Sales Director for ADARA, overseeing western US clients. Rich worked directly with tourism DMOs of all sizes, helping them achieve their goals. Rich is also a California Travel Association Board member. Currently living in Martinez, in California's Bay Area, Rich enjoys a multitude of adventure destinations (especially Sea Ranch) with his wife, son, and French Bulldog. And, of course, there's always the short flight home to see his NZ family.
