Kelsey has worked in the digital marketing field over the past seven years, with extensive experience in creating data-informed marketing strategies and media plans. Along with degrees in Marketing and Finance from Virginia Tech, Kelsey has past experience in public relations, account management, social media, SEO, SEM and display advertising. Prior to Zartico, Kelsey served as Brand Marketing and Communications Manager at ivWatch, where she managed the company’s digital presence and integrated marketing campaigns. Previously, Kelsey was the Marketing Strategist at the Virginia Beach CVB for three years, providing business intelligence and strategic counsel to the Marketing Communications unit, the CVB and the greater local tourism and hospitality industry. In this role, she handled market research coordination, analysis of local tourism economic indicators and digital marketing strategy evaluation. Kelsey lives in Virginia Beach with her dog and cat, and enjoys traveling, baking and the outdoors.