- Why Zartico
- About Zartico
With 20 years in the tourism industry, Katie Cook has extensive experience in destination marketing, especially in the areas of digital marketing, paid media, analytics, attribution and public relations. Prior to joining Zartico, Katie was a Digital Strategist at Simpleview where she advised DMO clients of all sizes on their digital marketing as well as built and managed integrated campaigns. Prior to Simpleview, Katie Cook was on the marketing team at Visit Austin for more than 18 years. Katie serves on various boards including the Advisory Board for E-Tourism Summit. She is often asked to present on digital marketing at conferences. Some of her speaking highlights have been winning a debate at U.S. Travel Association's ESTO conference and presenting on a plane at 30,000 feet as part of Lufthansa's Flying Lab heading from Frankfurt to SXSW. Katie lives in the Austin area with her husband and two kids where they love to try new restaurants, explore the outdoors and travel as often as possible.