Adam brings nearly 15 years of marketing and sales experience along with a unique perspective from working on both the DMO and vendor sides of the tourism industry.
Prior to joining Zartico, Adam worked as Sales Manager, Midwest for ADARA focused on media and measurement sales in the Upper Midwest. Before jumping to the vendor side of the industry, Adam worked for 12 years at Visit Saint Paul (MN) where he led all aspects of the marketing department. He worked on some of the largest events in the world, doubled down on humor in the DMO's social strategy and constantly found unique ways to stretch a modest advertising budget.
With a wardrobe that would make a box of crayons jealous, Adam is known to bring a splash of color to any tourism event he attends whether its yellow pants, a shamrock suit or Captain America ski suit.
Adam lives in Roseville, MN where he enjoys constant adventures with his wife and three boys under nine years old. Besides being an insufferable Minnesota sports fan, he enjoys playing golf, cornhole and his new found passion of downhill skiing.
