"When we travel, we force ourselves to experience the world as we have not known it yet--we try new things and think about the world in new ways. The drastic shift in perspective that travel inspires fills me with wonder."
When I look into my daughters’ eyes as they experience something for the first time and see that look of wonder, excitement, curiosity… I realize the simplest things in life can have such an incredible impact.
Our sense of wonder is the catalyst for everything we discover and experience in our lives. From the unforgettable travel moments to our next big idea, everything starts with a sense of wonder. What will your sense of wonder uncover today?
Experiencing nature and the wonder of the natural earth around us can dissolve almost any issue. Dive into a body of water. Put your face to the sun. Watch waves crashing. These moments can be transforming and soul quenching.
Reflecting on the impact of technology in our lives: it's exciting to feel closeness to the world abroad. The ability to navigate the world with family and friends has never been this easy and I am in wonder of the destinations and journeys ahead!
When you travel, it’s not the things you do that make it life-changing. Something special is sparked! You learn something new about yourself, connect with family in a new way or experience the embrace of the local culture.
I find the greatest moments of wonder happen when you least expect them. Just by having the courage to show up somewhere new, you give yourself the chance to stumble upon hidden wonders you couldn't have even imagined.
I'm in awe that all small towns and big cities alike have memory-making experiences waiting to be discovered, we just have to visit and explore. Regardless of the number of times I've been to a destination I always find something new to appreciate or a favorite to revisit.
With over 25 years of leadership experience, Sarah joined Zartico to implement its strategy and help realize the company’s mission of combining data, science and technology to positively impact the tourism and visitor economy.
Previously, Sarah served as CEO and President of ENVE Composites, successfully growing the company from start-up to one of the leading cycling businesses in the industry, and ultimately leading its acquisition. A Harvard Business School graduate, Sarah spent over ten years in various marketing, sales and operational roles in the biotech and pharmaceutical sector. Sarah was named CEO of the Year by Utah Business Magazine, Entrepreneur of the Year by Ernst & Young and earned the Women in Technology Award for her leadership at ENVE.
Sarah currently resides in Utah and enjoys spending time with her husband and three children hiking, biking and traveling. A native of Green Bay, Wisconsin, she is an avid Packers fan.
Darren brings over 19 years of industry leadership in destination marketing, having worked for FarePortal, Orbitz and Expedia/Tripadvisor as part of Interactive Corp (IAC). The diversity of travel companies allowed him to gain valuable experience in destination, air and hotel businesses across the globe.
Prior to Zartico, Darren served as SVP of Destination Strategy at ADARA, most notably conceiving and launching Impact, their highly successful destination analytics platform.
Originally from Montana, Darren currently resides in San Francisco with his wife and labradoodle, Briggs. He enjoys traveling the world, skiing and DJing.
Co-Founder/Chief Innovation Officer
Jay leads Zartico’s data and analytics team, helping destination marketing organizations (DMOs) use data-centered insights to market and manage their destinations more effectively.
Jay was previously the Associate Marketing Director at the Utah Office of Tourism, where he led the agency’s content, social, marketing analytics and digital marketing initiatives. In 2017, Jay received the Peter Yesawich Award for marketing excellence from the Travel and Tourism Research Association and MMGY Global.
A Colorado native, Jay lives in Salt Lake City, Utah, with his wife and two children. He enjoys trail running, watching his son’s soccer games and skate skiing.
Chief Revenue Officer
With more than 25 years of experience in the hospitality industry, managing restaurants, hotel sales and revenue teams, Bahlman brings a holistic view of the tourism industry to Zartico. His previous roles include Deputy/Acting Director at Maryland Office of Tourism, Director of Global DMO and Supplier Marketing Strategy at Orbitz Worldwide, and, most recently, Vice President of Tourism and Hospitality at ADARA.
Bahlman joins Zartico as Global Head of Sales and is responsible for driving and achieving the company’s revenue goals and building a world class global destination sales team.
With his wife and three boys, Bahlman resides in Ocean City, Maryland. They enjoy the beach life, fishing, golfing and skiing. He volunteers his time as a local sports coach and is a lifelong fan of the Baltimore Ravens and Maryland Terps, of which he is an alumnus.
A global adventurer, Ted believes travel makes us kinder, smarter and overall better human beings. With over 25 years in the hospitality and tourism industry, Ted has covered a lot of ground and has extensive knowledge and experience in global travel marketing, data, analytics, branding and media.
Prior to joining Zartico, Ted led the Global Product Development, Marketing and Sales of ADARA’s analytics products for destinations, airlines and hotels. Prior to ADARA, Ted was the VP of Business Strategy for MMGY Global as well as a successful entrepreneur. Ted is a popular International speaker and contributor to industry publications and conferences. He educates the destination industry to embrace their inner geek, love of travel experiences and the utilization of data to make better, more impactful decisions.
Ted recently moved from London to Cape Cod with his wife Emily, their daughter Coley who attends DePaul University in Chicago, and their second daughter Izola, who they welcomed to the world last spring. Whether he’s ‘working’ or not, you can find him in a quaint pub in Ireland, Chatham, Madrid, Slovenia or anywhere really…making friends with the locals and adding a bit of color to his stories for the benefit of those who are listening.
Chief Software Architect
With 26 years of experience developing and managing high-performance computing architectures, mathematics and simulation, John brings a wealth of knowledge to Zartico’s data and analytics team.
Previously Assistant Professor of Mechanical Engineering at the University of Utah and, having served as Research Scientist at the University’s Scientific Computing and Imaging Institute (SCI), John was instrumental in developing and maintaining the Uintah open source library, which is used to conduct complex simulations of physical interactions on the largest supercomputers in the world.
John holds a PhD in Electrical Engineering from Duke University and has been published in numerous journals and papers with a focus on scientific computing, engineering and data analysis, as well as lecturing on topics of a similar nature.
With his wife and two dogs, John resides in a small town at the base of Utah’s Uinta mountains. He has been involved for over 30 years training both labrador and golden retrievers for field trial retriever competitions. He is also a lifelong runner and sportsman and enjoys being outdoors, hiking, camping and experiencing Utah's natural beauty.
Head of Product, Community and Education
Whether we’ve recognized it or not, COVID-19 has completely revolutionized the expectations consumers have for brands and destinations. In light of this next normal and the evolving state of the travel industry, this is precisely where Josh Collins, TEDx Alum, Experience Architect and Head of Community + Education for Zartico, comes alive.
Having worked with some of the most powerful and influential brands like Stevie Wonder, The Roots, John Legend, Jay-Z and many others for nearly 20 years, Josh now takes his deep understanding of human connection and experience design to Entrada Insights leading the team in educating DMO’s, both large and small, on how to become better stewards of their destinations.
Josh serves on several boards including the Advisory Board for E-Tourism Summit; a Silicon-Valley based Travel & Tourism conference and is a frequent speaker on Branding, Marketing and Social Media, teaching brands how to connect with their audiences both online and off.
Senior Data Advisor
As a Senior Data Advisor, Katie will provide account management, training and serve as a strategic partner for Zartico’s DMO clients.
Over the past nine years, Katie has helped destinations consistently exceed their goals. As a paid media strategist, Katie helped plan, implement, and report on local and global marketing campaigns. Working with destinations of all sizes, Katie has worked with both the B2C and B2B marketing plans, seamlessly integrating with creative, PR and client teams.
Katie has presented her data-first approach to media buying on panels at industry wide conferences such as ESTO, TTRA and for multiple client’s stakeholders. Formerly an Associate Account Director at MBuy, a media agency in Chicago, Katie managed key accounts such as Los Angeles Tourism, Choose Chicago, Monterey County CVB, Galveston Island, and Visit West Hollywood.
A west coast native, Katie now lives in Chicago with her husband. She is an avid traveler, outdoors enthusiast, and aspiring chef.
Kshitiz works as a Data Engineer at Zartico where he brings the aptitude for building data pipelines and the infrastructure with scalability and efficiency. He has a master's in Data Analytics from Northeastern University (Boston), a Bachelors in Computer Engineering, and currently is a certified Cloud Technology user.
Kshitiz has immense love and respect for self-learning and teaching others. With that hope, he had worked as a teaching assistant during his academic years. He also does freelance blogging where he writes about topics such as Machine Learning, Cloud Computing and Databases and has more than 14000 people reading his blogs each month. His ideology is simple -- "even if you can teach a single person, you become a master yourself".
Originating from the Himalayan area of India, he currently resides in the state of Utah and enjoys hiking in beautiful mountains while following his regime of a healthy diet, daily yoga, meditation and exercise. He is always curious to learn about different cultures, people, and perspectives that allows him to be a better Engineer than he was yesterday.
Sr. Marketing Manager
Steven has worked in the hospitality and tourism industry for the last 20 years where he has held multiple marketing and sales positions in both the destination and hotel-resort sectors.
From 2006 through 2018 Steven was appointed as the Deputy Commissioner of the State of Vermont Department of Tourism & Marketing where he was responsible for marketing and legislative affairs.
Before joining Zartico, Steven worked in international sales and marketing capacities for SaaS technology companies that served the destination marketing industry.
Steven is based in Vermont, USA where he is an avid outdoor enthusiast.
Chief People Officer
Leslie has extensive experience as a global human capital and operations business leader. She is known for driving progressive initiatives, and building high-performing teams and value-added strategies for both rapidly growing startups and established large international companies. She has been recognized for her reputation for building robust business relationships, coaching leaders, and developing organizational alignment.
Prior to joining Zartico, Leslie served as VP of Global People Operations for ADARA, Inc., where she was hands-on in the design and implementation of strategic and tactical programs to build infrastructure and scale the company’s rapid growth. She was also instrumental in rebuilding and transforming the North America Sales division, as well as building the company’s EMEA presence with an office in Dubai, to become highly driven and exceptional teams.
Before entering the travel and destination marketing sector, Leslie enjoyed success as an international partner within two global semiconductor organizations and worked throughout Europe as well as Silicon Valley.
VP of Engineering
Eddie Cannon is a successful IT leader with more than twenty years of experience across development, architecture, operations, analytics, e-commerce, and sales in the Travel, Retail, CPG, B2B, and Transportation industries. Innovative patent holder that has developed and sold unique customer experience and analytics Cloud solutions for startups and multinational organizations.
Mary Flynn has over 30+ years’ experience in the Media and the Tourism and Hospitality industry. Mary has worked for a Major worldwide Hotel Chain in Sales and Operations, as well as within the OTA space (Online Travel Agency), where she spearheaded the Vacation Rental Program. Mary was a Sales Director of Media and Analytics with ADARA, Inc and specialized in enterprise sales for the Southeast and Caribbean markets. She also worked in Multimedia Sales at AAA Corporate and oversaw large National and International Accounts.
Mary also served as Vice President of Hospitality for the Central Florida Chapter of HSMAI (Hospitality Sales and Marketing Association International). Mary is also Certified in Hotel Revenue Management by Cornell University, Certified in Hospitality Digital Marketing, and is completing her certification on Advanced Digital Marketing from the University of Central Florida.
Mary lives in Orlando, Florida, and is the Mother of 4 and Gigi of 5 boys. When she is not working, you can find her spending time with her family and friends, going to concerts, the beach, and she is an avid surfer.
Data Advisor Director
With 20 years in the tourism industry, Katie Cook has extensive experience in destination marketing, especially in the areas of digital marketing, paid media, analytics, attribution and public relations.
Prior to joining Zartico, Katie was a Digital Strategist at Simpleview where she advised DMO clients of all sizes on their digital marketing as well as built and managed integrated campaigns. Prior to Simpleview, Katie Cook was on the marketing team at Visit Austin for more than 18 years.
Katie serves on various boards including the Advisory Board for E-Tourism Summit. She is often asked to present on digital marketing at conferences. Some of her speaking highlights have been winning a debate at U.S. Travel Association's ESTO conference and presenting on a plane at 30,000 feet as part of Lufthansa's Flying Lab heading from Frankfurt to SXSW.
Katie lives in the Austin area with her husband and two kids where they love to try new restaurants, explore the outdoors and travel as often as possible.
"Jen is a data scientist with a background in community planning and a passion for the power of story telling. The narratives we create and share help make sense of the world around us and bring meaning to our lives.
Before joining Zartico, Jen was a senior data analyst with MX, where she managed the categorization, classification, and cleansing of more than one billion financial transactions every month. Jen holds a Masters in City & Metropolitan Planning from the University of Utah, where she specialized in sustainable cities and community education.
Jen lives with her family in Salt Lake City, UT. She’s a certified yoga instructor and loves hiking, paddle boarding, traveling, the New York Yankees, spending time with her boys, eating nachos, and watching Humphery Bogart movies."
Greta von Zeilinski
Experienced in client services in agency and tech environments, I have developed an ability to cultivate and steward client relationships and collaborate across teams to deliver work that exceeds client expectations.
I pride myself on my ability to juggle multiple clients, fast-paced projects, and demanding deadlines at once all while maintaining a keen attention to detail and ensuring a consistent standard of excellence.
Pam builds bridges between Entrada’s team and our partners to ensure you get the most out of this powerful tool. As an Implementation Specialist at Entrada Insights, she brings years of Project Management experience and a passion for advancing creative and entrepreneurial environments.
Prior to Zartico, Pam led teams for advertising agencies, including Hill Holliday and the start-up, Modernista!. She has launched project management and traffic departments and developed processes to ensure the agency was meeting and exceeding client expectations. More recently, she worked at YPO, improving Salesforce data collection processes and training colleagues to do the same, analyzing member feedback and troubleshooting cross-departmental inquiries.
Pam lives in the Boston area with her husband, three children and black lab. She enjoys being a spectator on the sideline of any sport her kids are playing, visiting family in the Adirondacks and engaging in any outdoor activity.
QA Release Manager
Kelsey has worked in the digital marketing field over the past seven years, with extensive experience in creating data-informed marketing strategies and media plans. Along with degrees in Marketing and Finance from Virginia Tech, Kelsey has past experience in public relations, account management, social media, SEO, SEM and display advertising.
Prior to Zartico, Kelsey served as Brand Marketing and Communications Manager at ivWatch, where she managed the company’s digital presence and integrated marketing campaigns. Previously, Kelsey was the Marketing Strategist at the Virginia Beach CVB for three years, providing business intelligence and strategic counsel to the Marketing Communications unit, the CVB and the greater local tourism and hospitality industry. In this role, she handled market research coordination, analysis of local tourism economic indicators and digital marketing strategy evaluation.
Kelsey lives in Virginia Beach with her dog and cat, and enjoys traveling, baking and the outdoors.
Senior Sales Director
With 25 years of travel industry experience, Bill joined Zartico to expand national sales efforts with tourism boards and CVB’s.
Bill brings a wealth of knowledge in digital media, analytics and distribution strategy, having spent 11 years overseeing partnerships for the East Coast and Caribbean Regions at Orbitz/ Expedia and most recently managing the Tourism Team at ADARA.
Bill co-resides in Colorado and New Hampshire (it’s complicated) with his wife and 4 children. He spends his free time snowboarding as much as humanly possible, solving home repair/ maintenance logistics and traveling with his family.
Natalie is passionate about the unique opportunities and challenges city DMOs face. Prior to joining Zartico, Natalie spent 6 years at Visit Baltimore, most recently as their Director of Destination & Business Intelligence where she led with a data-first approach. Working closely with the Convention Sales & Service team, Natalie found herself in awe of the impact convention business can have on a community such as Baltimore. While jobs, taxes and the total economic impact of this business remain critical to monitor, Natalie believes DMOs need to shift their focus from monitoring to optimizing their unique data sources. Often, the DMO is the only one in the community that has the data, and therefore the power, to look at business holistically.
During her time in Baltimore Natalie was inspired by how often community stakeholders looked to the DMO for answers to their most-pressing economic development projects. Natalie believes DMOs will be called to the table for these conversations more than ever over the next decade.
Natalie still lives in Baltimore with her partner, their dog Camden (named after the iconic Camden Yards stadium) and their adventurous outdoor cat Bleu.
Senior Data Engineer
Ayine is coming to us from the semiconductor industry. His impressive career at Samsung (since achieving his BSEE from NYU) has resulted in many major achievements. He will bring his expertise in data and yield analysis, and has designed real-time data pipelines and processes. His understanding of source data and data transformation will be critical to Zartico’s building new data pipelines and ensuring quality control.
Senior Data Engineer
Chris has had a career at Lockheed Martin analyzing complex flight simulation data providing Measurements of Performance. He has developed tools to provide visualization of data analytics to LM customers. This, coupled with his strong background in software development and machine learning, will enhance Zartico’s best practices for data engineering and integration with our partners.
Director of Statistics
Raina joins the team with a Master of Science in Epidemiology with a concentration in Biostatistics. Her impressive experience has been with the Arizona Department of Health where she evaluated the efficacy and outcomes of non-WIC (nutrition program for Women, Infants and Children) public health programs, primarily focusing on Arizona, Guam, American Samoa, Navajo Nation, and the Mariana Islands. Prior to that, Raina was a research associate at the University of Miami Miller School of Medicine, collaborating on study design, data collection, and protocol regulatory management. Raina will be working on the design, validation and improvement of data-driven decision-making processes and strategies, as well as building a higher level of key metrics and benchmarking in collaboration with our partners.
Kristin has worked in sales and marketing for the past 11 years, focusing the last 6 years in tourism. Prior to joining Zartico, Kristin worked for Key Data Dashboard where she worked with DMO clients to better understand their vacation rental market. Prior to Key Data, Kristin served as Director of Business Development for 360 Blue, a leading vacation rental management company on Florida’s Emerald Coast. Working for these organizations has provided her with a valuable understanding of the vacation rental industry.
A native Houstonian, Kristin now resides in Ponte Vedra, Florida with her husband, two daughters and two pups. She enjoys doing anything by the water, bike riding, relaxing with a good book and spending time with her family.
Adam brings nearly 15 years of marketing and sales experience along with a unique perspective from working on both the DMO and vendor sides of the tourism industry.
Prior to joining Zartico, Adam worked as Sales Manager, Midwest for ADARA focused on media and measurement sales in the Upper Midwest. Before jumping to the vendor side of the industry, Adam worked for 12 years at Visit Saint Paul (MN) where he led all aspects of the marketing department. He worked on some of the largest events in the world, doubled down on humor in the DMO's social strategy and constantly found unique ways to stretch a modest advertising budget.
With a wardrobe that would make a box of crayons jealous, Adam is known to bring a splash of color to any tourism event he attends whether its yellow pants, a shamrock suit or Captain America ski suit.
Adam lives in Roseville, MN where he enjoys constant adventures with his wife and three boys under nine years old. Besides being an insufferable Minnesota sports fan, he enjoys playing golf, cornhole and his new found passion of downhill skiing.
Originally from New Zealand, Rich brings 25 years of sales and marketing experience across various industries, including travel. Rich arrived in the US in 2013 to spend nearly four years as Regional Marketing Director for Tourism New Zealand. He was responsible for marketing strategy and implementation across the US, Canada, Mexico, Brazil, Chile, and Argentina.
Before joining Zartico, Rich was the Sales Director for ADARA, overseeing western US clients. Rich worked directly with tourism DMOs of all sizes, helping them achieve their goals. Rich is also a California Travel Association Board member.
Currently living in Martinez, in California's Bay Area, Rich enjoys a multitude of adventure destinations (especially Sea Ranch) with his wife, son, and French Bulldog. And, of course, there's always the short flight home to see his NZ family.
Don Jones is an accomplished sales/research professional with more than 27 years of experience. Don's love for data and sales started in 1994 analyzing Arbitron radio ratings data for his clients. His first job in dot.com was working with travel clients utilizing opt-in email data to help drive more travelers to destinations. Prior to joining Zartico, Don was Senior Sales Director at ADARA and sold measurement and advertising products. A former NYC Licensed Tour Guide, Don lives on Long Island where he spends his leisure time racing and cruising sailboats on the East Coast.
Product Education Manager
With a wide range of experience in both product and education, Kristin loves to bring enthusiasm, insight, and authenticity to all she does. She has a graduate degree in Teaching and loves turning information-sharing into knowledge-building. Her past 5 years were spent working on educational content and product development. Originally from California, Kristin lives in the Chicago area and barely survives winter. She has three kids and drinks a lot of coffee.
Sue joins Zartico after a lengthy career in application and database development. With over 20 years of experience working on all the major database platforms, she brings a wealth of knowledge on database design, query performance, tuning and optimization.
A motivated self-learner, Sue has rekindled her passion for data analytics and has complimented her skill set by learning the latest best practices in data engineering, data modeling and ETL processing.
Maggie recently graduated from the University of Tampa with a degree in Advertising and Public Relations and a minor in Spanish Language. With experience in developing marketing and advertising campaigns, Maggie joins the Zartico team as a Marketing Coordinator.
Maggie has a passion for digital design and believes in the importance of finding creative solutions to everyday problems.
A native of Ocean City, Maryland, Maggie currently resides in the Tampa Bay Area. She is a travel enthusiast, an avid beach goer, truly enjoys time with family and friends, and never underestimates the beauty of a beach sunrise.
Brooke brings 9 years of experience in client relations, marketing, and project management from industries such as commercial real estate and banking. She graduated from George Mason University with a degree in Tourism and is excited to be a part of Zartico's involvement in the travel & tourism industry. Brooke enjoys coordinating processes and projects and team collaboration to meet goals and deadlines.
Brooke currently resides in southern Virginia and her hobbies include traveling, wine, reading, and cheering on the Virginia Cavaliers all year long.
Senior Data Advisor
Marissa Willman brings more than 10 years of experience in travel, tourism and marketing. She is especially passionate about digital marketing and actionable analytics for DMOs, including focus areas such as content creation, website development, paid media, social media marketing and email marketing.
Prior to joining Zartico, Marissa was an Associate Director of Content Publishing Strategy at R&R Partners, where she oversaw the social media strategy for LVCVA. Prior to this, Marissa was the Director of Digital Marketing for Visit Greater Palm Springs. She also spent seven years working as a full-time travel writer, and her work has been featured in outlets including Forbes, Travel Channel and The Telegraph, among others.
Marissa lives in Palm Springs, California with her miniature dachshund, Smoqy. When she’s not working, you’ll most likely find her on a beach, at a music festival or at home playing her favorite video games.
Julie Kunkle started her career in 2000 after graduating from the University of Texas at Austin. Since then, she’s sold advertising for trade magazines, city/regional magazines, visitor guides and their respective digital and event offerings with a focus on the travel industry. In 2015, she became the VP of Advertising for Open Sky Media and managed the sales team selling the titles of Austin Monthly, Austin Home, San Antonio Magazine and Texas Music. She has had an extensive career working with travel industry clients on an array of marketing programs in an ever-changing media landscape. Julie’s passion for data, truth, and her travel relationships ultimately led her to Zartico.
Julie is a native Texan (and Austinite) with two wonderfully wild boys that have her outside, no matter the weather, exploring the wild at every possible moment (and loving it).
I'm a technologist and businessman from Cincinnati, OH. I enjoy competing in pointless feats of strength, rugby, wrestling, playing piano, and eating my wife's baked goods. My favorite vacation spot is in the mountains.
Senior Data Advisor
Throughout her career, Lauren has served as a strategic advisor for her clients.Trained in DMO advertising and consulting, she’s guided clients through developing business and marketing-specific objectives, creating marketing strategies to meet set plans and oversee marketing creative and paid media through execution.
As a Senior Data Advisor, Lauren works with DMO partners to understand opportunities, establish priorities and identify meaningful KPIs and metrics related to their business imperatives. She’s adept at analyzing travel trends to highlight areas of new discovery and learnings to ensure that reporting is not only consistent, but provoking.
Prior to Zartico, Lauren worked at several advertising and PR firms in New Orleans, Trumpet Advertising, Peter Mayer Advertising and Deveney PR. Past advertising agency experience includes DMOs Louisiana Office of Tourism, Explore Asheville, Coastal Mississippi CVB and Visit Arlington, Texas, and attractions including Dollywood Parks and Resorts and Audubon Nature Institute.
Lauren calls New Orleans home, living with her husband and daughter.She’s anxiously awaiting the return of her city’s major events, Mardi Gras and Jazz Fest, but has enjoyed slowing things down a bit recently to spend time with friends and family and rediscover a love of nature.
Born in California, I enjoyed growing up by the Pacific Ocean, until I was sent to boarding school in Colorado. A few days after high school graduation, I flew to Washington, D.C. and started working on majors in Biochemistry and Art at Trinity College. Then transferred to the University of Hawaii in Hilo, graduating with a degree in Natural Science: Earth & Space Science. In Hawaii, you can be at the beach riding the waves in the morning and later that day, looking through the eyepiece of a great telescope, just after sunset.
A few years later, while living in Texas, I was admitted to the University of North Dakota in Grand Forks. Then hopped on an overnight greyhound going North. Snow - everywhere, from Halloween until May, it was wonderful.
Wonderful, indeed! - I met and married one of my Space Studies classmates,10 days after graduation. Masters of Science and a GIS Certificate in hand, I thought I was all set. We bussed it all the way to Virginia, 2 years later, we drove across the county to live in Oregon. After working for the City of Troutdale for a whole 5 years, we moved again. This time to Austin, Texas. While there, I became a mother. Two months later, we got rid of all our stuff, bought a family van and drove to Washington, D.C. It didn’t stop there though, we now live in Pennsylvania.
So yes, I have experienced the fun and tough parts of travel. But one thing that remains consistent, even though the background scenery changes - there are really great people to meet and best friends to be made, anywhere you go. No matter where you are today, go outside at night and look up at the stars, once in a while. Earth is your home, the sky is your ceiling.
With a diverse background in talent acquisition and passion for people & culture, Elizabeth joins Zartico to drive the next stage of growth and help continue to shape a diverse work-from-anywhere culture.
Elizabeth graduated from The University of Iowa in 2016 with a B.A. in Economics Business Studies and a minor in Rhetoric and Persuasion. She brings experience in helping both startups and established international companies hire top-tier talent. Elizabeth is known for helping grow and improve diversity, equity, and inclusion initiatives. She enjoys building relationships and cultivating employee growth.
Elizabeth resides in Iowa where she enjoys spending time with her family and her corgi. She is an avid Iowa Hawkeyes fan and enjoys sports, biking, kayaking, and traveling around to new places with her camper.
Coming from a background of education and software development, Nick is driven to solve problems when there is a human factor. He believes in the potential of a person and wants to build tools and relationships which can grow that potential into something wonderful and amazing. He has worked on many different technical problems in many different technical fields, and believes in the abstract versatility of Mathematics and Logic to solve the world's problems.
Prior to coming to Zartico, Nick worked as a Software Engineer and Technical Leader for several Department of Defense contractors in Dayton OH. He has a seven year history of teaching collegiate level Mathematics and is a trained pure Mathematician. Originally from Alaska, he is a graduate of the University of Alaska and Wright State University, holding a graduate degree in Mathematics. Since leaving academics, he has applied his knowledge of abstract logic and strategy to building technical solutions to problems in a number of languages and tech stacks.
Emma brings to Zartico her training as a data scientist, education as an ecologist, and experience living in several destination cities. Born in Philadelphia and raised in Virginia Beach, she received her bachelor’s degree from the University of Edinburgh in Scotland and then completed a master’s degree at Imperial College London before spending time living in Los Angeles and New York City.
Her favorite way to explore a new place is to go on long, rambling walks in search of the best local coffee shops. She also loves swimming, spicy food, and scenic drives.
In her most recent position, she specialized in machine learning with an emphasis on time series forecasting and worked closely with clients to tailor models to their needs. She looks forward to using this focus on the future and collaboration at Zartico.
Melissa Luebbe brings more than two decades of travel marketing experience, a lifetime of optimism, and a genuine love for the people who comprise the tourism industry.
Prior to joining Zartico, Melissa served as the executive leader of Meredith Travel Marketing in which she managed the travel vertical for the largest digital and print publisher in America. She was responsible for overseeing hundreds of award-winning integrated campaigns, dozens of official state travel guides, and had the opportunity to present travel marketing research at conferences across the nation. She was honored as part of the class of 2018 "Top Women in Media." Additional roles in the tourism industry include Publisher of Midwest Living, Client Management Director for Illinois Office of Tourism, and Marketing Manager of Great Lakes of North America.
Melissa lives in Chicagoland with her sweet husband and three bleach blond little boys. She is an avid reader, triathlete, and youth sports coach.
Geospatial Information Analyst
Sarah Barnes is a professional with an expertise in Geographical Information Systems technology, Wildlife Management , Conservation & Tourism.
Before joining Zartico , Sarah has worked with Esri Inc, A world leading GIS company as an Account Manager supporting state , local and private organizations to apply GIS technology to support a wide range of organization business needs including, emergency preparedness and response; community development and planning; business recruitment and attraction ; land records and asset management to mention just a few examples.
Sarah grew up in Tanzania where she acquired her primary secondary education and also her undergraduate college degree in Wildlife Conservation and Tourism. She had an opportunity to intern with Selous Game Reserve as a Game Reserve Park Warden and worked with an International Tour Company, Abercrombie & Kent as a Company Representative and Tour guide to tourists coming to Tanzania visiting a variety of protected areas in East Africa.
Product Marketing Manager
Steve has been helping cities thrive throughout his career. He’s worked with leading Destination Marketing Organizations; including Las Vegas and Los Angeles, to increase visitation and revenue. And recently, he’s served as a consultant in the technology space advising Business Improvement Districts, Chambers of Commerce, and Municipal Offices of Economic Development on innovative ways to drive visitation and revenue. With experience that ranges from the Las Vegas Strip to Hollywood Boulevard, he believes that the future of Destination Marketing will be found at the intersection of data, consumer behavior, and technology. This is why he’s very excited to join Zartico at this pivotal time in their development.
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