ZMA State connects ad impressions to real-world visitation across your state.
It reveals which markets, vendors, and creative strategies are converting visitors — and then goes further, showing how those visitors behaved once they arrived.
ZMA State is built around a four-segment visitor framework and county-level geographic depth designed specifically for state tourism reporting.
Available for state tourism organizations. Required minimum: 3 million impressions over 90 days.
A complete view of campaign impact.
Performance Dashboard
Monitor campaign performance across markets with conversion rates, view-to-visit windows, and ad-exposed visitor insights.
County-Level Reporting
Measure campaign impact by county to understand where marketing drives visitation and identify regional opportunities across your state.
Visitor Segmentation
Analyze performance across local, non-local, in-state, and out-of-state visitor segments to identify the high-performing audiences and refine targeting.
From statewide insights to county-level proof.
Report to partners with confidence.
County-level data gives state teams the geographic specificity needed for stakeholder reporting.
Know who your ads are reaching.
Zartico’s visitor segmentation separates out-of-state, in-state, and local audiences so you can see who campaigns are converting.
Connect campaigns to in-destination behavior.
Link ad exposure to real visitor activity with category engagement, travel patterns, and spending across the state.
Optimize vendor spend with real data.
Compare performance across media partners and shift investment toward what's generating results.
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Statewide reach. County-level proof.
Let's walk through what ZMA State looks like for your state.
