Zartico brings together the industry's largest integrated datasets, patented data science, and proprietary mapping. The result is visitor intelligence you can trust and defend.
Anyone can show you data. What matters is whether you can trust it.
Zartico sees the visitor economy as a complete ecosystem. By integrating data at scale, we deliver the comprehensive context and clarity that single-source data sets cannot provide.
Fragmented Sources
- Geolocation Data
- Spending Data
- Lodging Data
- Census Data
- Marketing Data
Zartico Data Science
- Proprietary integrated data model
- LISA mapping
- Data normalization
- Hotspot filtering
- Consistent definitions
- Privacy first
Visitor Intelligence
- Marketing Strategy & Measurement
- Events & Conventions
- Stakeholder Management & Advocacy
Anyone can show you data. What matters is whether you can trust it.
Zartico sees the visitor economy as a complete ecosystem. By integrating data at scale, we deliver the comprehensive context and clarity that single-source data sets cannot provide.
From raw data to visitor intelligence.
Most providers hand you step one and call it complete. Zartico tranforms the raw signal to actionable intelligence.
Raw Data
Geolocation, spending, lodging, and census data.
Collected from real devices and real transactions across the U.S. This is visitor behavior in its rawest form, before any processing or interpretation.
Patented Data Science
Two patented processes clean and stabilize the raw data.
Data Normalization removes bias. Hotspot Filtering removes anomalies. What remains is a reliable, consistent signal you can build decisions on.
LISA Mapping
The Location Intelligence Spatial Archive maps visitor behavior across the full ecosystem of places.
That means no blind spots, no manually selected inventories, and no selection bias.
Integrated Data Model
Geolocation, spending, and lodging data merge through Zartico's proprietary data model.
The result is a single, connected view of visitor behavior. Machine learning stabilizes the data and surfaces the patterns that matter.
Visitor Intelligence
Stable, reliable, defensible insight.
Surfaced through Zartico's products and ready for every decision, report, and stakeholder conversation. This is what accurate data makes possible.
LOCATION INTELLIGENCE SPACIAL ARCHIVE
The most comprehensive POI coverage available.
Every place that matters to your destination is represented, from accommodations, attractions, and retail to breweries, marinas, and movie theaters.
Zartico doesn’t just confirm what we know, it reveals what we don’t. It helps us focus our energy, prove our impact, and see the full picture.
- Tim White, Executive Director at Visit Wausau
Data you can build a strategy on.
Trust every number.
Data you can defend in any budget conversation or board meeting.
See the whole destination.
Full POI coverage through LISA means no blind spots and no selection bias.
Protect the people behind the data.
Anonymized and aggregated by design, so precision never comes at the cost of privacy.
Own a defensible edge.
Patented normalization and filtering that no other provider can replicate.
Zartico's LI Spatial Archive
Zartico's LI Spatial Archive (Locational Intelligence Spatial Archive) delivers census-level, full-coverage movement data in near real-time with unmatched granularity and speed. It powers the entire Zartico ecosystem, surfacing comprehensive Visitor Intelligence dynamically and more actionable than ever before.
The LI Spatial Archive unlocks a connected view into the inbound and domestic visitor journey across the US. From groups to segments, to trends and patterns, Zartico's LI Spatial Archive is the only technology foundation that enables near real-time and accurate views into: interconnections + dependencies, benchmarking, competitive, audience behaviors, geographical segments, and predictive demand across the map.
Are you leaving valuable ROI and impact on the table due to underreporting from coverage and quality gaps?
That ends now.
Our applied insights fuel the most effective campaigns possible, helping you:
- View near real-time, full coverage, accurate data. See visitor behavior as it happens.
- Track all of your visitors and conversions— say goodbye to limited inventory and coverage.
- Solve for Visitor Journey and behavioral needs like never before.
- Maximize your investment. Align spending with high-impact opportunities.
- Drive the greatest economic impact and ROI. Turn insights into measurable business growth.
- Increase engagement. Target high-value audiences with laser precision.
- Manage growth strategically. From combating over-tourism to filling gaps in need periods, we’ve got you covered.
Maximize ROI. Drive growth. Stay ahead.
Our applied insights fuel the most effective campaigns possible, helping you:
- Maximize your investment. Align spending with high-impact opportunities.
- Drive the greatest ROI. Turn insights into measurable business growth.
- Increase engagement. Target high-value audiences with laser precision.
- Manage growth strategically. From combating over-tourism to filling gaps in need periods, we’ve got you covered.
Bringing Enterprise-Grade Insight to the Place-Based Economy
The most advanced data model in the game

Zartico’s Proprietary Integrated Data Model ingests raw, unbiased observational data streams, stabilizes them for accuracy, and merges them through machine learning to reveal actionable consumer behavior insights.
- Patented and patent-pending technology
- Non-biased observational movement inputs
- Built upon full coverage LI Spatial Archive foundation
Bringing together the largest available data streams
Geolocation
See where visitors come from
and where they go
Spending
Track where visitors spend their money
Lodging
Know when they stay and for how long
Website
Connect online engagement to in-person behavior
The ZDOS® strategic planning solution is fueled by our proprietary Integrated Data Model. Only Zartico combines the highest frequency and highest resolution lodging data, spending data, and geolocation data into a single solution.
Layered together, these data sets create a complete picture of what’s happening in your destination.
From Raw Data to Reliable Insights: Partner Perspectives
"Zartico has made clear that they fully embrace the obligation to ensure that they only include accurate, reliable lodging and short-term rental data in their platform.
We applaud Zartico's increased standards, and we're proud to partner with them to provide our co-customers with historical and forward-looking data they can trust."
Jason Sprenkle, CEO, Key Data

"Zartico’s application of Azira solutions is a great example of geolocation data signals helping customers make critical business decisions with better information.
Their innovative approach combined with their deep industry knowledge enables them to extract the most impactful signals to provide a reliable and high quality product to their customers.”
Gladys Kong, CEO, Azira

From Raw Data to Reliable Insights: Partner Perspectives
"Zartico has made clear that they fully embrace the obligation to ensure that they only include accurate, reliable lodging and short-term rental data in their platform.
We applaud Zartico's increased standards, and we're proud to partner with them to provide our co-customers with historical and forward-looking data they can trust."
"Zartico’s application of Azira solutions is a great example of geolocation data signals helping customers make critical business decisions with better information.
Their innovative approach combined with their deep industry knowledge enables them to extract the most impactful signals to provide a reliable and high quality product to their customers.”
The ZDOS® strategic planning solution is fueled by our proprietary Integrated Data Model. Only Zartico combines the highest frequency and highest resolution lodging data, geolocation data, spending data, and event data into a single solution.
Layered with public data sources, partner-specific subscriptions, and online analytics, these data sets create a complete picture of what’s happening in your destination.
Learn more about Zartico’s data sets
Pair event data with geolocation, lodging, and spend insights to see the impact across the entire visitor economy. Anticipate upcoming high-volume periods due to large events or school holiday timing. Understand which venues are driving visitation, and identify opportunities to introduce attendees to the full destination experience.
More Data Sets
Employee Testimonials
"Zartico has a great culture. We all come from different places but we created a safe place to coexist and achieve our goals and have each other’s back while doing so."
"The supportive culture, opportunities for growth, and commitment to innovation make Zartico an exceptional place to build a career."












