The Zartico International Visitor Behavior Study reveals the patterns, behaviors, and preferences of international visitors.
See how international travelers differ from domestic visitors, which experiences influence their trip, and how your destination fits into their broader U.S. itinerary.
Available to U.S. destinations with county populations exceeding one million.
An unparalleled international view.
Destination-Level Analysis
Understand where international visitors go, when they visit, which experiences drive their trips, and how their behavior differs from domestic travelers.
Top Markets Prioritized
Assess international markets by visitation volume and revenue per traveler to elevate your marketing and travel trade investments.
In-Depth Country Profiles
Detailed country-level insights including visitation drivers, seasonality, lodging patterns, and market-specific behaviors.
Entry Points & Cross-Visitation
See where travelers first enter the U.S., which destinations they combine with yours, and how you fit within broader multi-city itineraries.
WHAT IT UNLOCKS
Lead with global insight.
Prioritize markets with confidence.
Identify where visitation volume and revenue per traveler justify international investment.
Optimize your travel trade strategy.
Understand how international visitors actually experience your destination and adjust your in-market approach accordingly.
Justify international spend to stakeholders.
Clear data on visitor value, seasonality, and economic impact makes the case for global investment.
Strengthen air service and partnership decisions.
Use entry point and cross-visitation data to inform where partnerships will drive the most value.
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Z5
Actionable visitor intelligence for destinations.
International travel is complex. Understanding it doesn’t have to be.
Let's walk through what Zartico looks like for your organization.
