Event Pulse

WHAT'S INSIDE

Unlimited event analyses across any destination.

Any Event, Anywhere: Analyze any event in any U.S. market with unlimited reports.
Custom Baseline Comparisons: Select a comparison date to measure what changed as a direct result of the event.
Measurable Event Lift: Track spending lift across lodging, restaurants, retail, and attractions.
Audience Composition & Origins: Understand who attended, where they came from, and how demographics shifted.
Visitor Flow & Place Insights: Visualize attendee movement and area-wide impact throughout the event window.

BUILT TO ANSWER YOUR QUESTIONS

Which events are delivering the most economic value to my destination?

What economic lift did this event drive across the community?

How did spending extend to hotels, restaurants, retail, and attractions?

Where did attendees come from?

How much lift beyond normal activity did this event create?

What was the demographic and income profile of event attendees?

What other places did event attendees visit?

Which events deliver the greatest value and deserve future investment?

How do we build a data-backed case for hosting, funding, or expanding an event?

Built to answer your questions

Which events are delivering the most economic value to my destination?
What economic lift did this event drive across the community in which it was held?
How did spending extend to hotels, restaurants, retail, and attractions?
Where did attendees come from?
How much lift beyond normal activity did this event create?
What was the demographic and income profile of event attendees?
What other places did event attendees visit?
Which events deliver the greatest value and deserve future investment?
How do we build a data-backed case for hosting, funding, or expanding an event?

WHAT IT UNLOCKS

Go further than attendance.

Study events before you bid.

Study events in other markets before you bid, then measure your own after you host.

Measure the full economic ripple.

See how spending extends beyond the venue into hotels, restaurants, retail, attractions, and more.

Prove value to stakeholders.

Bring objective data to conversations with boards, city leaders, and community partners.

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What makes us different

DCO is fueled by Zartico’s industry-leading geolocation data. We receive a daily feed of raw geolocation observations — up to 2 billion data points a day. Our dedicated team of data scientists then meticulously clean, balance, and validate this data.

The result? Insights you can trust and confidently defend as you make important decisions about your marketing investment.

Learn more about the Zartico difference, including two patent-pending technologies and the gold standard in place-based strategy.