Skift Data and AI Summit Recap
Turning Movement into Meaning: AI and the Future of Travel Marketing
At the Skift Data and AI Summit, we explored how AI is reshaping travel marketing. Specifically, we discussed how AI-powered behavioral insights can effectively bridge critical data gaps throughout the visitor journey.
In this video, Zartico's COO, Nicole Brownell, and Co-founder and Chief Innovation Officer, Jay Kinghorn, explain why real-time movement data is essential for destinations facing increasing competition. They demonstrate how this data informs smarter marketing, planning, and resource allocation.
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