SALT LAKE CITY, UT, July 7, 2025 -- Zartico, the leader in visitor behavior intelligence for destinations and place-based experiences, today announced the appointment of Sylvia Weiler as Chief Revenue Officer. Weiler will oversee Zartico’s global revenue strategy, leading its sales and growth across destination marketing organizations (DMOs), resorts, sports, and new verticals in travel and tourism.
A powerhouse in the travel tech space, Weiler brings more than two decades of revenue leadership and customer-centric teams at companies including Tripadvisor, Airbnb, and Sojern. Known for building customer-first teams and scaling data-driven platforms, she’s been at the forefront of transforming how the industry uses analytics, personalization, and performance marketing to drive growth and impact.
“Zartico is doing what no one else in this space is—pairing AI, behavioral science, and real-time insights to help destinations not just measure visits, but understand them,” said Weiler. “With the launch of Zartico’s newest solution REVEAL, which delivers visitor behavioral intelligence outside of traditional dashboards, we’re empowering places to leverage true visitor behaviors to plan and optimize in the moment, not months later. I’m excited to help unlock this potential for clients across travel and entertainment.”
Weiler’s appointment comes at a pivotal time for Zartico, as the company expands beyond traditional dashboards into surfacing real-time visitor intelligence and agency-integrated solutions.
“Sylvia is a proven leader with the rare ability to combine strategic vision with operational precision,” said Sarah Lehman, CEO of Zartico. “Her depth of expertise across the travel ecosystem and her passion for innovation will be instrumental in helping more partners harness the full value of Zartico’s behavioral intelligence solutions."
About Zartico
Zartico is a leading visitor intelligence company purpose-built for place-based industries. Our solutions fuse data science with real-world behavior to provide comprehensive insight into the visitor journey—spanning behavioral patterns, economic impact, and marketing effectiveness. Headquartered in Salt Lake City, Utah, Zartico serves a wide range of clients, such as destinations, resorts, attractions, arenas, and agencies.