Since releasing the Spring Travel Outlook, several trends have come into sharper focus. Zartico is sharing an updated set of top recommendations to help destination leaders navigate peak summer season effectively. Watch the video overview here, or read on for the full story.
Key indices show continued decline in consumer confidence. Economic news this year has been challenging, and as prices remain relatively high, consumer confidence is lagging.
The hotel occupancy growth rate in April 2025 shows a 6.6% decline compared to last year, with four consecutive months of increasing declines.
Zartico’s pacing reports show most destinations' hotels are tracking about 13% behind year-over-year for the next quarter.
However, historical data shows actual performance is only 2-9% below last year.
The gap between pacing and actuals comes from late bookings—travelers are waiting for deals and increased confidence.
Travelers are showing “wait and see” booking behaviors, with budget travelers being most likely to wait or defer travel.
Multiple destinations report their budget lodging properties have the highest vacancies, and families skipped spring break trips this year to save for summer travel.
We know people want to travel and will travel this summer. Here's how to position your destination for the strongest possible performance during weaker-than-normal summer demand:
We want to hear from you. What trends are you seeing in your region? What’s working—or not working—for your team this summer?
Join the conversation on LinkedIn to share how you're navigating the summer season—and subscribe to Zartico's email intelligence below to stay ahead of the trends all year long.