Zarticon User Conference

Zartico’s Educational User Conference
Will Change The Way You Look At Things

Life never stops teaching, so we never stop learning. Zarticon is an exclusive classroom of ideas, passion, and culture. We gather annually to align with goals of learning from the past, teaching the present, and embracing future changes.

May 13-15

We begin at 3 p.m. on Monday, May, 13, and adjourn just before noon on Wednesday, May 15.

This year’s event will be hosted at the Marriott City Center in

CHARLOTTE, NORTH CAROLINA

Registration is free*

Open to Zartico clients only.

*Open to Zartico clients only. There is no registration fee for attendees, but space is limited. Zarticon is for clients who use ZDOS® and those who want to improve their data literacy.

Level up your
data literacy

Leverage data to build better communities and unlock new possibilities. Learn how to use your data to tell more empowering destination stories.

Power up your
ZDOS® skills

Pack your laptop! Hands-on breakout sessions — with expert support — invite both new and advanced users to dive into their own data to find the insights that drive outcomes.

Link up and learn from industry peers

Hear from destination clients across the country and build community with fellow ZDOS® users.

What to expect

Data heroes are destined to become the most powerful leaders in their destinations, and training is key.

Registration is free for attendees and includes all programming and events, plus five meals. Attendees are responsible only for their travel and lodging costs. Enjoy 15+ sessions led by Zartico experts, data partners, top industry agencies and client destinations. There will also be plenty of time to connect with other attendees, and perhaps even an exclusive sneak peek at ZDOS® features.

Noon – 3:00 PM

Arrivals & Registration

3:00 - 3:15 p.m.

Welcome to Zarticon!

Sarah Lehman

CEO, Zartico

Gina Sheridan

Chief Marketing & Communications Officer, Charlotte Regional Visitors

3:00 - 3:15 p.m.

3:15 - 3:30 p.m.

Introduction to Sketch Notes

Abs King

UX + UI Architect, Zartico

3:15 - 3:30 p.m.

3:30 - 4:10 p.m.

Bringing the Chefs to the Table: Data Partners Panel

Ted Sullivan

CMO, Zartico

3:30 - 4:10 p.m.

4:10 - 4:55 p.m.

Opening Keynote: Putting AI Into Action

Britney Muller

SEO + ML Consultant

4:10 - 4:55 p.m.

6:00 - 7:00 p.m.

Opening Reception - Event Hub

7:00 - 9:00 p.m.

Dinner + Celebrating the Data Hero Award Winners - Charlotte Ballroom

8:00 - 9:00 a.m.

Breakfast - Foyer + Charlotte Ballroom

8:00 - 9:00 a.m.

9:00 - 9:40 a.m.

Tuesday Opening Session: Strategic Planning Principles + Destination Leadership

Vic Isley

President & CEO, Explore Asheville

Nicole Brownell

CXO, Zartico

9:00 - 9:40 a.m.

9:40 - 10:00 a.m.

Unlocking Lodging Insights for Destination Management

Jay Kinghorn

CIO, Zartico

9:40 - 10:00 a.m.

10:00 - 10:30 a.m.

Break

10:30 - 11:00 a.m.

Destination Leadership: Using Lodging Data to Lead Your Board

Dan Quandt

Director of Conventions and Tourism

Katie Cook

VP Strategic Services, Zartico

10:30 - 11:00 a.m.

Demand Optimization: From City Lights to Country Nights: How You Can Influence Visitor Behavior

Josh Gibson

Research Director, Tennessee Department of Tourist Development

Katie Stadius

Director of Strategy, Zartico

10:30 - 11:00 a.m.

Marketing Strategy: Campaign Planning With Origin Market Data

Hannah Gott

Marketing Coordinator, Destination Madison

Lauren Wegmann

Senior Director of Partner Experience, Zartico

10:30 - 11:00 a.m.

Impact Reporting: Illuminating Seasonal Impacts

Juraj Sojka

Director of Tourism, Visit Lake Tahoe

Danielle Ackerman

Strategy Director, Zartico

10:30 - 11:00 a.m.

11:00 - 11:15 am

Break

11:15 - 11:45 a.m.

Destination Leadership: Using Lodging Data to Lead Your Board

Dan Quandt

Director of Conventions and Tourism

Katie Cook

VP Strategic Services, Zartico

11:15 - 11:45 a.m.

Demand Optimization: From City Lights to Country Nights: How You Can Influence Visitor Behavior

Josh Gibson

Research Director, Tennessee Department of Tourist Development

Katie Stadius

Director of Strategy, Zartico

11:15 - 11:45 a.m.

Marketing Strategy: Campaign Planning With Origin Market Data

Hannah Gott

Marketing Coordinator, Destination Madison

Lauren Wegmann

Senior Director of Partner Experience, Zartico

11:15 - 11:45 a.m.

Impact Reporting: Illuminating Seasonal Impacts

Juraj Sojka

Director of Tourism, Visit Lake Tahoe

Danielle Ackerman

Strategy Director, Zartico

11:15 - 11:45 a.m.

11:45 a.m. - 1:00 p.m.

Lunch

1:00 - 1:30 p.m.

Destination Leadership: The Small & Mighty

Racene Friede

President CEO, Glacier Country Tourism

Katie Cook

VP of Strategic Services, Zartico

1:00 - 1:30 p.m.

Demand Optimization: A Recipe for Driving Off-Season Demand

Fallon Tullier

Research & Technology Manager, Visit Baton Rouge

Lauren Wegmann

Senior Director of Strategy, Zartico

1:00 - 1:30 p.m.

Marketing Strategy: Strategies for Successful Sports Marketing

Alicia Quinn

Deputy Executive Director, New Jersey Travel & Tourism

Karen Paton

Media Director, Dana Communications

Katie Stadius

Director of Strategy, Zartico

1:00 - 1:30 p.m.

Impact Reporting: Event Impact Grant Funding

Stephen Hoshaw

Sr. Director of Tourism Marketing, Travel Lane County

Danielle Ackerman

Strategy Director, Zartico

1:00 - 1:30 p.m.

1:30 - 1:45 p.m.

Break

1:45 p.m. - 2:15 p.m.

Destination Leadership: The Small & Mighty

Racene Friede

President CEO, Glacier Country Tourism

Katie Cook

VP of Strategic Services, Zartico

1:45 p.m. - 2:15 p.m.

Demand Optimization: A Recipe for Driving Off-Season Demand

Fallon Tullier

Research & Technology Manager, Visit Baton Rouge

Lauren Wegmann

Senior Director of Strategy, Zartico

1:45 p.m. - 2:15 p.m.

Marketing Strategy: Strategies for Successful Sports Marketing

Alicia Quinn

Deputy Executive Director, New Jersey Travel & Tourism

Karon Paton

Media Director, Dana Communications

Katie Stadius

Director of Strategy, Zartico

1:45 p.m. - 2:15 p.m.

Impact Reporting: Event Impact Grant Funding

Stephen Hoshaw

Sr. Director of Tourism Marketing, Travel Lane County

Danielle Ackerman

Strategy Director, Zartico

1:45 p.m. - 2:15 p.m.

2:15 - 2:30 p.m.

Break

2:30 - 3:00 pm

Agency Chat: Using ZDOS® to Join Forces

Nicole Brownell

CXO, Zartico

Danielle Ackerman

Strategy Director, Zartico

2:30 - 3:00 pm

3:00 - 4:00 p.m.

Destinations Roundtable: Choose-Your-Own-Adventure

4:00 - 5:00 p.m.

Data Storytelling Happy Hour

4:00 - 5:00 p.m.

6:30 - 10:00 p.m.

Social Hour + Dinner @ Discovery Place Science Museum

8:00 - 9:00 a.m.

Breakfast

9:00 - 9:30 a.m.

What’s New and Next for ZDOS®?

Jay Kinghorn

CIO, Zartico

9:00 - 9:30 a.m.

9:30 - 10:15 a.m.

Strengthen the Visitor Economy — Locally, Regionally, and State-Wide — by Sharing Powerful Insights

Marlise Taylor

Director of Tourism Research, Visit North Carolina

Gina Sheridan

CMO, Charlotte Regional Visitors Authority

9:30 - 10:15 a.m.

10:15 - 10:30 a.m.

Destination Promotion Community Index

Andreas Weissenborn

VP of of Research and Advocacy, Destinations International

10:15 - 10:30 a.m.

10:30 - 10:45 a.m.

Break

10:45 - 11:30 a.m.

Keynote: Art of Innovation

Noah Scalin

Founder, Another Limited Rebellion

10:45 - 11:30 a.m.

11:30 - 11:45 a.m.

Closing Session: What We’ve Learned

Sarah Lehman

CEO, Zartico

Jay Kinghorn

CIO, Zartico

Nicole Brownell

CXO, Zartico

Ted Sullivan

CMO, Zartico

11:30 - 11:45 a.m.

Here’s a first look at what you can expect at Zarticon.

Stay tuned for the full agenda coming soon!

MONDAY

Welcome to Zarticon! Programming begins at 3 p.m.
Bringing the Chefs to the Table: Data Partners Panel
Keynote: Putting AI into Action | Britney Muller
Opening Reception + Data Hero Awards Dinner

TUESDAY

Breakfast
Tuesday Opening Session: Strategic Planning Principles
Don’t Settle For a Seat at the Table — Lead the Table | Vic Isley, Explore Asheville
Unlocking Lodging Insights for Destination Management | Jay Kinghorn + KeyData/Amadeus
Breakout Sessions — Hear from your peers + hands-on ZDOS™ training in four tracks
- Destination Leadership: Using Lodging Data to Lead Your Board | Dan Quandt, Visit Waco, TX
- Destination Leadership: The Small & Mighty | Racene Friede, Glacier Country
- From City Lights to Country Nights: How You Can Influence Visitor Behavior | Josh Gibson, Tennessee Department of Tourist Development
- Destination Optimization: A Recipe for Driving Off-Season Demand | Fallon Tullier, Visit Baton Rouge
- Marketing Strategy: Campaign Planning With Origin Market Data | Hannah Gott, Destination Madison
- Marketing Strategy: Strategies for Successful Sports Marketing | TBD
- Impact Reporting: Event Impact Grant Funding | TBD
- Impact Reporting: Illuminating Seasonal Impacts | TBD
Lunch
Agency Chat: Using ZDOS® to Join Forces
Destinations Roundtable: Choose-Your-Own-Adventure
Data Storytelling Happy Hour
Social Hour and Dinner

WEDNESDAY

Breakfast
What’s New and Next for ZDOS®?
Strengthen the Visitor Economy — Locally, Regionally, and State-Wide — by Sharing Powerful Insights | VisitNC, Charlotte Regional Visitors Authority, Explore Cabarrus, and others
Destination Promotion Community Index | Andreas Weissenborn, Destinations International
Closing Keynote: Art of Innovation | Noah Scalin
Closing Session — Adjourning at 11:45 a.m. (Grab lunch on your own in Uptown Charlotte.)

Meet Our Destination Breakout Speakers

Destination Leadership

Using Lodging Data to Lead Your Board

Dan Quandt, Visit Waco, TX

Demand Optimization

How You Can Influence Visitor Behavior

Josh Gibson, Tennessee Department of Tourism

Destination Optimization

A Recipe for Driving Off-Season Demand

Fallon Tullier, Visit Baton Rouge

Why This is a Can’t-Miss Educational Event

Zarticon is a value-packed two day educational experience ideal for ZDOS® users and those who wish to deepen their data literacy to better understand and harness the power of visitor data for their communities.

Registration is free for attendees and includes all programming and events, plus five meals. Attendees are responsible only for their travel and lodging costs.

Hotel and Travel Information

Charlotte Marriott City Center
100 West Trade Street
Charlotte, NC 28202

Situated in the heart of the vibrant uptown district, the Charlotte Marriott City Center offers a touch of modern chic with city skyline views.

The Marriott is a 15-minute drive from the Charlotte Douglas International Airport (CLT).

The Zartican group rate of $279.00 (plus taxes & fees) per night is a available during the event. Contact the hotel if you would like to extend your stay. Please register for Zarticon 2024 before booking your hotel room.

Zarticon Partners

Upcoming Events

Zartico’s Inaugural User Conference

May 3-5, 3023

Tampa, FL

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Zartico’s Inaugural User Conference

May 3-5, 3023

Tampa, FL

Zarticon 2024

Charlotte, N.C. May 13-15

Zartico’s Educational User Conference
Will Change The Way You Look At Things

May 13-15

CHARLOTTE, NORTH CAROLINA

Registration is free*

Level up your
data literacy

Power up your
ZDOS® skills

Link up and learn from industry peers

What to expect

Data heroes are destined to become the most powerful leaders in their destinations, and training is key.

Agenda

Meet Our Keynote Speakers

Noah Scalin