Life never stops teaching, so we never stop learning. Zarticon is an exclusive classroom of ideas, passion, and culture. We gather annually to align with goals of learning from the past, teaching the present, and embracing future changes.
*Open to Zartico customers only. There is no registration fee for attendees, but space is limited. Zarticon is for partners who use ZDOS™ and those who want to improve their data literacy. Please limit your registration to two attendees per organization. If you would like to have more attend from your destination, please contact your advisor to check availability.
Enjoy 15+ educational sessions led by Zartico experts, data partners, top industry advertising agencies and partner destinations. There will also be plenty of time to connect with other attendees, and perhaps even an exclusive sneak peek at upcoming releases.
Noon - 3:00 p.m. |
Arrivals and Check-in |
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2:00 - 3:00 p.m. |
Welcome Refreshments |
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3:00 - 3:30 p.m. |
Welcome to Zarticon! |
Sarah Lehman
Santiago Corrado, Visit Tampa Bay
Don Welsh, Destinations International
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3:30 - 3:40 p.m. |
We Need You! How Industry-Wide Data and Insights Education Helps the Tourism Cause |
Jamie Mageau, U.S. Travel
Andreas Weissenborn, Destinations International
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3:40 - 4:00 p.m. |
Situational Awareness: What Brought Us Here and What We’ve Learned So Far |
Josh Collins |
4:00 - 5:00 p.m. |
Opening Session: We Need Data Heroes to Create Smart Destinations |
Jay Kinghorn |
5:00 - 6:30 p.m. |
Happy Hour |
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6:30 - 8:00 p.m. |
Dinner |
7:00 - 9:00 a.m.
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Breakfast
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9:00 - 9:30 a.m.
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How to Get to Sesame Street: The ABCs of Data Literacy
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Zartico experts and partners
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9:30 - 10:00 a.m.
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The Old + The New = The Necessary: How Data and Surveys Can Work Together
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Amir Eylon, Longwoods International
Ted Sullivan
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10:00 - 10:30 a.m.
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From-the-Source Deep Dive: What It Is Geolocation (and What It’s Not)
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Laura Speicher, Near
Josh Collins
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10:30 - 10:45 a.m.
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Break
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10:45 - 11:30 a.m.
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Breakouts: Hands-on Data Literacy Workshops
(Tracks for partners who are just getting started, ZDOS™ superusers, and states.)
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Zartico Strategic Advisors
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11:30 a.m. - 12:30 p.m.
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Breakouts: Data Storytelling Workshops
(Tracks for organizational transformation, community stewardship, and states.)
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Zartico Strategic Advisors
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12:30 - 1:45 p.m.
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Lunch
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1:45 - 2:15 p.m.
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From-the-Source Deep Dive: How to Better Use Event Data
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Stephanie Bouic, Predict HQ
Josh Collins
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2:15 - 2:45 p.m.
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From-the-Source Deep Dive: Use Spending Data to Connect Your Visitors to the Bottom Line
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George Wade, Affinity
Josh Collins
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2:45 - 3:45 pm
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Panel Discussion: How Your Ad Agency should be using ZDOS™ Insights. (New KPIs, improved measurement, and increased accountability.)
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Josh Derouin, BVK
Ryan Jones, Relic
Gray Lawry, Miles
TJ Walz, MMGY
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3:45 - 4:00 p.m.
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Break
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4:00 - 5:00 p.m.
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Data Storytelling Happy Hour
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Partner Destinations (to be announced!)
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5:00 pm
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End-of-Day Wrap Up
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Sarah Lehman
Ted Sullivan
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6:30 - 8:30 p.m.
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Dinner
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7:00 - 9:00 a.m.
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Breakfast
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9:00 - 10:00 a.m.
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Look Ahead: What’s Next for ZDOS™?
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Josh Collins
Zartico Product Team
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10:00 - 10:45 a.m.
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Level Up Your Peers: Tools for Equipping New Data Heroes
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Kristin Thompson
Betsy Sentamu
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10:45 - 11:00 a.m.
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Break
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11:00 - 11:45 a.m.
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Keynote: How to Tell Better Data Stories
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Brent Dykes, author of Effective Data Storytelling
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11:45 a.m. - 12:30 p.m.
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Closing Session: What We’ve Learned
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Sarah Lehman
Jay Kinghorn
Josh Collins
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12:30 - 1:30 p.m.
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Lunch
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1:30 p.m.
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Adjourn: See you next year!
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2900 Bayport Drive Tampa, FL 33607
Situated on 35 waterfront acres, the Grand Hyatt Tampa Bay offers scenic bay views and a 9.5-mile nature trail. You’ll find modern amenities and colorful decor inspired by the area’s coastal elegance.
The Grand Hyatt is a 7-minute drive from Tampa International Airport (TPA) or a 20-minute drive from St. Pete-Clearwater International Airport (PIE).
Zarticon is a value-packed two-day educational experience ideal for ZDOS™ users and those who wish to become data literate to better understand and harness the power of visitor data for their communities.
Registration is free for attendees and includes all programming and events, plus six meals. Attendees are responsible only for their travel and lodging costs.