Book A Demo




White Zarticon 2023 Logo

Zartico’s Inaugural User Conference
Will Change The Way You Look At Things

Life never stops teaching, so we never stop learning. Zarticon is an exclusive classroom of ideas, passion, and culture. We gather annually to align with goals of learning from the past, teaching the present, and embracing future changes.

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May 3 - 5 
We begin at 3 p.m. on Wednesday, May 3, and adjourn at 1:30 p.m. on Friday, May 5.

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This year's event will be hosted at The Grand Hyatt in
Tampa, Florida

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Registration is free*
Open to Zartico customers only.


Register Now

*Open to Zartico customers only. There is no registration fee for attendees, but space is limited. Zarticon is for partners who use ZDOS™ and those who want to improve their data literacy. Please limit your registration to two attendees per organization. If you would like to have more attend from your destination, please contact your advisor to check availability.


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Level up your
data literacy
Smart destinations leverage data to build better communities. Learn how to use your data to tell more empowering destination stories

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Power up your
ZDOS™ skills
Pack your laptop! Hands-on breakout sessions invite both new and advanced users to dive into their own data to find the insights that drive outcomes.

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Link up and learn from industry peers
Hear from destination partners across the country and build community with fellow ZDOS™ super users.


Agenda at a glance

Enjoy 15+ educational sessions led by Zartico experts, data partners, top industry advertising agencies and partner destinations. There will also be plenty of time to connect with other attendees, and perhaps even an exclusive sneak peek at upcoming releases.


Wednesday, May 3

Noon - 3:00 p.m.

Arrivals and Check-in


2:00 - 3:00 p.m.

Welcome Refreshments


3:00 - 3:30 p.m.

Welcome to Zarticon!

Sarah Lehman
Santiago Corrado, Visit Tampa Bay
Don Welsh, Destinations International

3:30 - 3:40 p.m. 

We Need You! How Industry-Wide Data and Insights Education Helps the Tourism Cause 

Jamie Mageau, U.S. Travel
Andreas Weissenborn, Destinations International

3:40 - 4:00 p.m. 

Situational Awareness: What Brought Us Here and What We’ve Learned So Far

Josh Collins

4:00 - 5:00 p.m.

Opening Session: We Need Data Heroes to Create Smart Destinations

Jay Kinghorn

5:00 - 6:30 p.m.

Happy Hour 


6:30 - 8:00 p.m. 




Thursday, May 4

7:00 - 9:00 a.m.
9:00 - 9:30 a.m.
How to Get to Sesame Street: The ABCs of Data Literacy
Zartico experts and partners
9:30 - 10:00 a.m.
The Old + The New = The Necessary: How Data and Surveys Can Work Together
Amir Eylon, Longwoods International
Ted Sullivan
10:00 - 10:30 a.m.
From-the-Source Deep Dive: What It Is Geolocation (and What It’s Not)
Laura Speicher, Near
Josh Collins
10:30 - 10:45 a.m.
10:45 - 11:30 a.m.
Breakouts: Hands-on Data Literacy Workshops
(Tracks for partners who are just getting started, ZDOS™ superusers, and states.)
Zartico Strategic Advisors
11:30 a.m. - 12:30 p.m.
Breakouts: Data Storytelling Workshops
(Tracks for organizational transformation, community stewardship, and states.)
Zartico Strategic Advisors
12:30 - 1:45 p.m.
1:45 - 2:15 p.m.
From-the-Source Deep Dive: How to Better Use Event Data
Stephanie Bouic, Predict HQ
Josh Collins
2:15 - 2:45 p.m.
From-the-Source Deep Dive: Use Spending Data to Connect Your Visitors to the Bottom Line
George Wade, Affinity
Josh Collins
2:45 - 3:45 pm
Panel Discussion: How Your Ad Agency should be using ZDOS™ Insights. (New KPIs, improved measurement, and increased accountability.)
Josh Derouin, BVK
Ryan Jones, Relic
Gray Lawry, Miles
3:45 - 4:00 p.m.
4:00 - 5:00 p.m.
Data Storytelling Happy Hour
Partner Destinations (to be announced!)
5:00 pm
End-of-Day Wrap Up 
Sarah Lehman
Ted Sullivan
6:30 - 8:30 p.m.


Friday May 5

7:00 - 9:00 a.m.
9:00 - 10:00 a.m.
Look Ahead: What’s Next for ZDOS™?
Josh Collins
Zartico Product Team
10:00 - 10:45 a.m.
Level Up Your Peers: Tools for Equipping New Data Heroes
Kristin Thompson
Betsy Sentamu
10:45 - 11:00 a.m.
11:00 - 11:45 a.m. 
Keynote: How to Tell Better Data Stories
Brent Dykes, author of Effective Data Storytelling
11:45 a.m. - 12:30 p.m. 
Closing Session: What We’ve Learned
Sarah Lehman
Jay Kinghorn
Josh Collins
12:30 - 1:30 p.m. 
1:30 p.m.
Adjourn: See you next year!


  Who you will hear from


Sarah Lehman
Sarah Lehman
CEO, Zartico
Jay Kinghorn
Jay Kinghorn
Co-Founder/Chief Innovation Officer, Zartico
Josh Collins
Chief Product Officer, Zartico
John Schmidt, PhD
Chief Technology Officer, Zartico
Kristin Thompson
Kristin Thompson
Sr. Product Education Manager, Zartico
Don Welsh
Don Welsh
President & CEO, Destinations International
Santiago Corrada
President, Visit Tampa Bay
Jamie Mageau
Jamie Mageau
Director of Research Products, U.S. Travel Association
Jayson Ayers
Jayson Ayers
SVP, Marketing Solutions, Near
Gray Lawry
VP Strategy & Insights, Miles
George Wade
VP Head of Client Services & Operations, Affinity Solutions
TJ Walz
Senior Director of Data Strategy & Analytics, MMGY Global
Amir Eylon
President & CEO, Longwoods International
Stephanie Bouic
Lead CX Manager, PredictHQ
Josh Derouin
SVP Performance Marketing & Analytics, BVK
Ryan Jones
SEO Manager, Relic Advertising
Brent Dykes
Author, Effective Data Storytelling

Zarticon Partners

Destinations International
MMGY Global
Affinity Solutions
Miles Media
Tampa Bay
Predict HQ
Hotel & Travel Information
Grand Hyatt

Grand Hyatt Tampa Bay

2900 Bayport Drive Tampa, FL 33607

Situated on 35 waterfront acres, the Grand Hyatt Tampa Bay offers scenic bay views and a 9.5-mile nature trail. You’ll find modern amenities and colorful decor inspired by the area’s coastal elegance.

The Grand Hyatt is a 7-minute drive from Tampa International Airport (TPA) or a 20-minute drive from St. Pete-Clearwater International Airport (PIE).

The Zarticon group rate of $219.00 (plus taxes & fees) per night is available during the event. (Contact the hotel if you would like to extend your stay.) Please register for Zarticon 2023 before booking your hotel room.
Book Your Room by April 11

Why This is a Can’t Miss Educational Event

Zarticon is a value-packed two-day educational experience ideal for ZDOS™ users and those who wish to become data literate to better understand and harness the power of visitor data for their communities. 

Registration is free for attendees and includes all programming and events, plus six meals. Attendees are responsible only for their travel and lodging costs.

Use our copy/paste email template to share the details and value of Zarticon to the others in your organization who support tourism insights education.
Lightning Bolt


Register by April 11