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Zartico White Papers

Examining the Importance of Data Led Decision Making

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Geolocation Data and the Destination Tourism Industry: The Whole Story

Geolocation data helps to answer a rich portfolio of questions around visitor movement within a destination to improve a DMO's destination marketing and management activities.

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An Introduction to Sample Size and Representativity in Tourism Research

The modern data world has introduced the tourism industry to a vast array of large, varied, and dynamic data sets that differ fundamentally in scope, utility, and kind than the industry has ever seen.

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Eliminating Hotspot Anomalies to Improve Geolocation Data Reliability

Hotspots are created by anomalous geolocation observations that cluster in centralized locations. Zartico’s data scientists have applied advanced statistical techniques to dynamically target and neutralize hotspots — optimizing the insights partners derive from geolocation data.

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