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Zartico White Papers

Examining the Importance of Data Led Decision Making

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Geolocation Data and the Destination Tourism Industry: The Whole Story

Geolocation data helps to answer a rich portfolio of questions around visitor movement within a destination to improve a DMO's destination marketing and management activities.

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An Introduction to Sample Size and Representativity in Tourism Research

The modern data world has introduced the tourism industry to a vast array of large, varied, and dynamic data sets that differ fundamentally in scope, utility, and kind than the industry has ever seen.

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