Geolocation data helps to answer a rich portfolio of questions around visitor movement within a destination to improve a DMO's destination marketing and management activities.
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The modern data world has introduced the tourism industry to a vast array of large, varied, and dynamic data sets that differ fundamentally in scope, utility, and kind than the industry has ever seen.
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Hotspots are created by anomalous geolocation observations that cluster in centralized locations. Zartico’s data scientists have applied advanced statistical techniques to dynamically target and neutralize hotspots — optimizing the insights partners derive from geolocation data.
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