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Zartico Dynamic Visualizations

Bringing your data to life

A snapshot of visitor movement


If a picture is worth a thousand words then Zartico's dynamic visualizations (DV's) are worth a million. Zartico's DV's are powerful storytelling tools, as they show how people move throughout a destination over time. ZDOS™ gives you the ability to steward the visitor and resident economy by understanding movement throughout your community. 

Seeing is believing. Dynamic visualizations give visual transparency to you and your stakeholders to see trends, anomalies, and activity throughout your destination. When geolocation and visitor spending data are combined, dynamic visualizations answer the most challenging questions and help you better anticipate where, when and how people move and interact within your community. 

You now have the power to zoom in on a specific region, street or point of interest and filter data segments to get the clearest view of visitor and resident movement and engagement. An interactive map of your destination? How cool is that? 

Play in Zartico's dynamic visualization sandbox

Travel Lane County (Eugene, Oregon Area): Art & Culture Visitors

Objective: Lane County wanted to better understand their visitors to key art & cultural venues. What value do these visitors have on the local community?
Zartico examined the cross-visitation patterns for Lane County’s 4 iconic art & cultural venues, in Downtown Eugene, OR:
  • Cuthbert Amphitheater- The Premier Outdoor Concert Venue in Eugene, Oregon.
  • The Hult Center for the Performing Arts
  • McDonald Theater and music venue
  • The John G. Shedd Institute for the Arts
What did we find?
Though a smaller share of visitors to Eugene visits art & cultural institutions, they are extremely valuable visitors to the community. 
These visitors are:
  • 56% more likely to be observed at an accommodations
  • 50% more likely to be observed at an attraction
  • 516% more likely to be observed at a bar or winery
  • 128% more likely to be observed at a restaurant
  • The Cuthbert Amphitheater draws the largest share of visitors from outside Eugene, OR.
  • Each venue had very different cross-visitation patterns with other places throughout Eugene

See why we believe this changes everything. Schedule your personalized tour of the Zartico Destination Operating System™