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Success Stories

See how destinations, like you, are successfully using insights and intelligence to answer the questions long left ignored.

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CONVENTION VISITORS TRAVEL ALL AROUND THE VALLEY

With the halt of business and convention travel due to COVID-19, the Convention District businesses bear significant economic burden. Some 95% of Global Business Travel Association members report having canceled all domestic travel in 2020.

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Results:

  • $27.45 revpar in the convention district
  • 63% convention visitors travel in the valley
  • -65% YOY decline in overnight volume
Read The Case

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Tahoe South Hosts NHL Series

The NHL’s Winter Classic was canceled in October 2021 because of the pandemic. Instead, Lake Tahoe hosted the event on a rink on the 18th fairway of the Edgewood Tahoe Resort golf course without fans on February 20-21 with safety and responsibility top-of-mind.

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Results:

  • +1.7% overall visitation
  • +37% out of state visitation
  • 6.3 visitors tor resident ratio
Read The Case

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