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Visit Tampa Bay Tampa International Airport 2021 Analysis

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International Airport Analysis 

The objective Zartico’s analysis is to understand visitor patterns of those that use the Tampa International Airport. The analysis identifies visitation patterns to monitor both visitor and resident behavior.

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Findings

56% of visitors that were observed at airport were also observed at Tampa Bay accommodations.

In State VIsitors

In State Visitors

Findings

Top origin markets for overnight visitors were New York City, Chicago, Atlanta, Orlando, Dallas-Ft Worth, Miami and Philadelphia.

Out of State VIsitors

Out of State Visitors

Findings

More overnight visitors were observed than day trips, short trips and long day trips.

Short Trip Day Trip Long Day Trip

Short Trip, Day Trip, Long Day Trip

Results

TOP POINTS OF INTEREST

  • Tampa Airport Marriott Hotel - 3%
  • Westshore Plaza -2%
  • University of South Florida - 2%
  • Busch Gardens - 1%
  • Seminole Hard Rock Hotel & Casino- 1%
  • Renaissance Tampa Hotel - International Plaza - 1%
  • International Plaza and Bay Street - 1%
  • Florida Fairgrounds - 1%
  • DoubleTree by Hilton Tampa Airport-Westshore - 1%

TOP CATEGORIES 

  • Accommodations - 56%
  • Transportation - 43%
  • Outdoor Recreation - 9%
  • Attractions - 4%
  • Retail - 4%
  • Medical - 4%
  • Food -4%
  • Colleges & Universities -3%
  • Sports - 2%
  • Events - 1%
Percentage of observations at the airport that were visitors
PERCENTAGE OF THOSE VISITORS OBSERVED AT AIRPORT THAT WERE ALSO OBSERVED AT TAMPA BAY ACCOMMODATIONS
VISITOR-TO-RESIDENT RATIO AT AIRPORT
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