States have a fundamentally different role than city and county tourism offices. View your visitor economy from a macro statewide perspective while also diving into micro-level regional detail.
Unbiased & Transparent
We deliver objective insights to help you make data-driven recommendations.
Empowering Agencies & Partners
Our tools enhance your expertise, driving better results for your clients.
Industry-Leading Intelligence
Gain access to advanced marketing performance data to audit, analyze, and optimize campaigns.
How We Help You Win
Big-Picture & Real-Time Marketing Measurement
Long-Term Success (The Forest)
- Track visitor behavior, spending trends & destination lift over time.
- Prove brand awareness impact with data-driven insights.
- Optimize for seasonality, high-value audiences & market shifts.
Real-Time Performance & Optimization (The Trees)
- Measure actual visitation, spending & market share.
- Identify top-performing vendors & creatives for in-flight campaign adjustments.
- Optimize media spend for maximum economic impact.
How to Partner with Zartico
- Apply to Join – Tell us about your agency, tech platform, or place-based marketing team.
- Get Certified & Onboarded – Gain exclusive training, data access & integration support.
- Optimize & Scale – Leverage Zartico’s intelligence to enhance marketing, measurement & reporting.
- Grow Together – Drive impact, access co-marketing opportunities & innovate with us.
Delivered to fit your marketing workflow
Five powerful tools in one streamlined package, designed to eliminate guesswork and fuel strategic action in your existing workflows.
DCO helps marketers attract more of the right visitors at the right time.
DCO helps marketers attract more of the right visitors at the right time.
What makes us different
A conversion, or ad-exposed destination visit, happens when we match a digital ad exposure to a destination visit. Most tools simply stop there, but we see this as the tip of the iceberg. What lies beneath the surface is what makes DCO excel for marketers.
DCO is fueled by Zartico’s industry-leading geolocation data. Where others skip the difficult work of cleaning, transforming, and enriching the raw geolocation and impressions data, we lean in. We receive a daily feed of raw geolocation observations — up to 2 billion data points a day — which is refined through normalization and hot spot filtering, then applied to your points of interest according to our standardized Place-Based Strategy.
Our ad impressions data follows the same rigorous process, while also accounting for measurement variances in origin markets, ad mediums, and ad types — steps that other vendors miss.
These data signals combine to create Zartico’s reimagined attribution model. The insights you’ll find in DCO clearly identify markets driving yield, opportunities for greater investment, and top-performing vendors — in a tool designed to drive your campaigns toward future success founded on continuous improvement and strategic foresight.
Ready to see what reimagined attribution can do for your marketing?
