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Mission and Values

Zartico Mission & Values

Our Purpose

We believe tourism is a force for good because it builds connection, understanding, and appreciation of our world’s cultures, history and natural resources. We believe data and the right metrics allow us to make better decisions because transparent data helps focus on the right issues, problems and therefore, solutions, to be better stewards of our world's most precious destinations.

Our Mission

Our mission is to empower DMOs to be better stewards of the world’s tourist destinations through improved data intelligence and decision-making. Makers of the first Destination Operating System, Zartico harnesses and streamlines complex data to provide a full spectrum of data science, benchmarking and analytical services for use in marketing, community development and sustainability efforts. Based in Salt Lake City, Utah, Zartico has decades of experience in technology, tourism, and destination and travel marketing.

Our Values

We believe in a growth mindset. We are a learning organization.

We focus because we know that to achieve big dreams, you have to execute and get the small stuff right.

We lead with inclusion and value diversity. We believe diversity of thought, perspective and experience creates a more robust product and more beautiful world.

We dream in color and code.

We are humble and know that the sum of our parts is greater than any one of us as individuals.

Above all else, we do the right thing. We believe in loyalty, transparency, honesty and integrity.