Library

Zartico's Destination Operating System takes intelligence, analytics, and data visualizations and combines it with context and strategic input to support a Destination Management Organization's data-driven decisions in real-time.

Destination intelligence combines business analytics, data mining, data visualization, data tools, and infrastructure, along with best practices to help Destination Marketing Organizations make more data-driven decisions.

• DMO Data Sets: data brought by the DMO
  • DMO subscription data (CRM, STR, etc.)
  • DMO digital (Google, Facebook, Instagram, Youtube, etc.)
  • DMO custom (member lists, local research)
• National/International Public Data Sources: data automatically included in the Operating System on behalf of the DMO (jobs, employment, weather).
• Data Brought by Zartico: data licensed and included in the Operating System (Geolocation and event data)

Here's the criteria we use when we're asked about ingesting custom data sets:

• Why do you use it?
• What problem does it solve for you?
• How often do you use it?
• What do you find it gives you no other data source can?

Zardico Advisors work with you to answer key questions using customized dynamic visualizations that allow you to see movement within your destination. 

The Zartico Operating System can report a number of critical data points for local government. This includes employment, visitation, tax revenue, local events and more.