In order to help our partners successfully manage their destinations, we have introduced the 'Five Foundations' to measure and understand the true impact of the visitor economy beyond the antiquated marketing-focused key performance indicators.
Over 200+ Zartico partners are currently using this integrated set of best practices to improve strategic planning, operational excellence, stakeholder engagement, and alignment and ultimately lead their visitor economies to greater levels of success.
Planting the seeds for future visitation through careful marketing, PR, social and content strategies to attract the highest-value visitors to your destination.
Adjusting visitor types and equalizing visitor demand seasonally, geographically, and temporally to optimize your visitor mix.
Cultivating visitation and spending to independent businesses with roots in the community enhances community vitality.
The most successful Destination Organizations set clear strategic goals for their organization, engage regularly and transparently with locally elected officials, and focus measurement strategies on achieving a limited number of high-value strategic outcomes.
Higher levels of trust, accountability, transparency and alignment reinforces the value of greater financial and community support for the Destination Organization. In turn, stable funding allows organizations to focus their efforts on long-term plans as opposed to constantly playing defense to protect budgets.
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