“We’ve always looked at audience profiles, but the data revealed even greater potential - nuances in traveler behavior that opened the door for more customized, relevant messaging. This buy was already performing well, but once we refreshed the creative with data-informed messaging, performance skyrocketed.”

“We always lead with the data, specifically in content in our campaign developments - a data deep dive before we make any decisions. Zartico allows our talented marketing team to go a step beyond to make sure that we're being super smart with where we're placing paid content, what we're focused on, and what season we should be in."

"We focus on driving conversion and enhancing the visitor experience. Layering specific calls to action with personas and seasonality allows us to deliver hyper-targeted, personalized creative that mirrors intentions. We want digital ad sequencing to get smarter, with Zartico helping us achieve this truly personalized inspiration."

“The data is not only painting the picture of what our tourism visitation looks like, but where its impact truly is, and what the trickle-down effect of that could be, as we try to move our community and our region forward.”

“Zartico's platform has been invaluable to helping us track the effectiveness of our rebrand, allowing us to see new markets and visitor behavior that allows us to better tailor our ads.”

"Zartico has given me the tools I need to effectively advocate on behalf of the community, making what would be a very difficult task a thousand times easier."