---
title: May 2025 Lodging Update
description: The May Lodging Update offers forward-looking insights to help you spot early signals and confidently shape your summer marketing strategy.
---

[Blog ](https://www.zartico.com/blog)

# [May 2025 Lodging Update](https://www.zartico.com/blog/may-2025-lodging-update)

 Written by [Zartico](https://www.zartico.com/blog/author/zartico) | May 29, 2025 10:22:54 PM

Zartico is committed to providing real time, predictive intelligence to help guide you during these times of uncertainty. Our commitment to supporting your destination has never been stronger.

The forward looking indicators, based on 13 million hotel rooms and short-term vacation rentals, provide signals to consider when optimizing your summer marketing plans.

| Our recommendations follow the same pattern as the [2025 Spring Travel Outlook](https://www.zartico.com/blog/spring-travel-outlook-2025-0): - **Refocus on High-Efficiency Markets** - **Shift to a Lower-Funnel Strategy** - **Monitor Key Signals Frequently** - **Plan for Agility** |
| --- |

[****](https://hubs.ly/Q03lq23s0)

[Download the full report](https://hubs.ly/Q03lq23s0) to spot early signals and confidently shape your summer marketing strategy.

 

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